Associate Patient Strategy and Engagement Director

Jersey Digs; Plainsboro Township (NJ); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Bonus eligibility

Comprehensive benefits

Job summary

Novo Nordisk in the United States seeks an Associate Patient Strategy and Engagement Director to shape insights-driven consumer marketing strategy, advise omnichannel execution, and measure campaign effectiveness. You will collaborate across functions to differentiate in the US market, ensuring consistent brand messaging and patient-focused experiences.

The role involves strategic planning, patient journey analysis, and leading brand initiatives with cross-functional teams, including MAPA,

Qualifications

• Requires a Bachelor’s degree; Master’s degree preferred.
• 10+ years of experience in sales, brand management/marketing in the pharmaceutical industry.
• Proven knowledge of the pharmaceutical industry, including medical, regulatory, clinical processes and market dynamics.
• Ability to manage complexity across competing priorities.
• Consumer marketing experience leading brand strategy development and campaigns.
• Proven success in developing consumer marketing strategy through market insights.
• Experience with management of outside agencies.

Responsibilities

• Define pre-launch/launch consumer-related brand/therapy area objectives and activation.
• Support brand/therapy area messaging and campaign development.
• Advise on strategic planning and competitive landscape to drive market success.
• Collaborate on patient journey mapping and omnichannel integration to enhance consumer engagement.
• Establish KPIs and report on strategy effectiveness for continuous improvement.

Skills

Strategic thinking

Analytical skills

Stakeholder management

Communication skills

Education

Bachelor’s degree

Master’s degree preferred

Job description

Overview

About the Department

Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our ‘test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Position

The Associate Patient Strategy and Engagement Director will be a critical driver in shaping an insights-driven Consumer marketing strategy, advising omnichannel execution and measuring marketing effectiveness. They will support in seeking to find a competitive edge and differentiation in NNI Consumer marketing strategies, setting high standards and establishing/maintaining a proactive market leadership position. They will be accountable for the media strategy and collaborate across functions to optimize customer engagement as well as ensure a consistent brand/therapy area vision and message.

Relationship

Reports to US Brand Lead for EFX. Collaborates with cross-functional teams, including sales, marketing, medical affairs, market access and policy/advocacy (MAPA), Centers of Excellence (COEs), regulatory affairs and other relevant NNI departments to ensure alignment of consumer brand/therapy area objectives and strategies, effective execution of customer experience strategies and transparent communications outside the department. Ensures consistency of brand/therapy area vision and messaging across all touchpoints. Drives the consumer marketing strategy within a therapeutic area including providing oversight to various initiatives. Establishes, oversees implementation and monitors adherence to administrative policies and procedures.

Essential Functions

• Brand/therapy area Objectives: Defines the pre-launch / launch consumer-related brand/therapy area strategic objectives, consumer activation and experience strategy, including prioritization of patient needs & opportunities across TAs and patient segmentation. Prioritizes phasing of objectives based on engagement objectives and sales forecasts
• Brand Management: Supports brand/therapy area persona, messaging and concepts inclusive of the positioning and core campaign development
• Strategic Planning: advises and addresses competitive obstacles to ensure brand/therapy area success. Co-develops and presents compelling plans for Brand Lead endorsement. Serves as an advocate for the US marketing initiatives in the context of global marketing. Coordinates closely campaign development, competitive defense and strategic evolution of the product
• Patient Journey Mapping: Collaborate with cross-functional teams to conduct in-depth analysis and mapping of consumer journeys, identifying key touchpoints and opportunities for enhancing the consumer experience throughout the treatment lifecycle
• Target Segment Identification: Utilize market research and data analysis to identify and define specific patient segments. Develop targeted strategies to address the unique needs, preferences and challenges of each segment, optimizing the impact of Consumer support programs. Support in the ongoing assessment of the evolving brand/therapy area competitive landscape to develop innovative and differentiated strategies and approaches to promote our brands to patients
• Omnichannel Integration: Translate brand/therapy area objectives to develop innovative, insights-driven consumer omnichannel branded and TA unbranded market development strategy to support brand/therapy area development and consumer activation efforts. Collaborate closely with cross functional teams to uncover insights into consumer needs, preferences and behaviours and translating them into a comprehensive customer engagement plan. Ensures alignment of brand/therapy area positioning, messaging and overall objectives
• Performance Metrics and Reporting: Establish key performance indicators (KPIs). Ensure accurate measurements are being collected and provided to the cross functional team. Receive outputs from the consumer experience team to inform future brand/therapy area strategy and objectives. Regularly analyse and report on the effectiveness of implemented strategies, making data-driven recommendations for continuous improvement
• Continued Improvement: Ensure pull-through of ‘test and learn’ principles by consulting with executional teams to drive optimal performance. Identifies and implements improvements to prepare for launch, development and/or life cycle activities
• Patient Advocacy & Patient Services: Supports the development of the end to end patient journey and patient services strategy and works collaboratively with NNI appropriate teams to ensure proper pull through

Physical Requirements

Approximately 20-30% overnight travel.

Qualifications

• Requires a Bachelor’s degree; Master’s degree preferred
• 10+ years of experience including progressively responsible experience within sales, brand management/marketing experience within the pharmaceutical industry required
• Proven knowledge of the pharmaceutical industry, including medical, regulatory, clinical processes and market dynamics, especially within specified therapy area preferred
• Ability to manage complexity, including the management of work across competing priorities
• Consumer marketing experience leading brand strategy development and campaign development through promotional asset execution and driving impactful customer experiences is required
• Proven success in developing consumer marketing strategy through expert understanding of market and industry
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences
• Proven track record of innovative market tactics/high impact results (based on metrics/ROI)
• Successful launch experience in a marketing role preferred
• Strong planning and organizational skills with high attention to detail and proven track record of results and follow up
• Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross-functional teams across the organization
• Embodies leadership behaviours, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset and driving focus and simplicity
• Experience with management of outside agencies

Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long-term incentive compensation and or company vehicles depending on the position’s level or other company factors.

Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flex-able vacation policy and parental leave policy.

At Novo Nordisk, we’re not chasing quick fixes – we’re creating lasting change for long-term health. For over 100 years, we’ve been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what’s possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we’re making healthcare more accessible, treating and defeating diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.