Director, Patient Strategy & Engagement — Omnichannel

Jersey Digs; Plainsboro Township (NJ); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Bonus eligibility

Comprehensive benefits

Job summary

Novo Nordisk in the United States seeks an Associate Patient Strategy and Engagement Director to shape insights-driven consumer marketing strategy, advise omnichannel execution, and measure campaign effectiveness. You will collaborate across functions to differentiate in the US market, ensuring consistent brand messaging and patient-focused experiences.

The role involves strategic planning, patient journey analysis, and leading brand initiatives with cross-functional teams, including MAPA,

Qualifications

• Requires a Bachelor’s degree; Master’s degree preferred.
• 10+ years of experience in sales, brand management/marketing in the pharmaceutical industry.
• Proven knowledge of the pharmaceutical industry, including medical, regulatory, clinical processes and market dynamics.
• Ability to manage complexity across competing priorities.
• Consumer marketing experience leading brand strategy development and campaigns.
• Proven success in developing consumer marketing strategy through market insights.
• Experience with management of outside agencies.

Responsibilities

• Define pre-launch/launch consumer-related brand/therapy area objectives and activation.
• Support brand/therapy area messaging and campaign development.
• Advise on strategic planning and competitive landscape to drive market success.
• Collaborate on patient journey mapping and omnichannel integration to enhance consumer engagement.
• Establish KPIs and report on strategy effectiveness for continuous improvement.

Skills

Strategic thinking

Analytical skills

Stakeholder management

Communication skills

Education

Bachelor’s degree

Master’s degree preferred

Job description

Novo Nordisk in the United States seeks an Associate Patient Strategy and Engagement Director to shape insights-driven consumer marketing strategy, advise omnichannel execution, and measure campaign effectiveness. You will collaborate across functions to differentiate in the US market, ensuring consistent brand messaging and patient-focused experiences.

The role involves strategic planning, patient journey analysis, and leading brand initiatives with cross-functional teams, including MAPA,