Associate Director, Consumer Social & Digital Marketing

BioSpace; Plainsboro Township (NJ); On-site; USD 152,000 - 210,000; Full time

Benefits offered by this job

Bonus plan

Comprehensive benefits

401(k) plan

Job summary

Novo Nordisk's Plainsboro, NJ-based team seeks an Associate Director, NovoCare Consumer Social & Digital Marketing to translate the consumer strategy into high-quality social and digital activation. You will lead content development, approvals, and optimization across NovoCare channels, working with cross-functional partners to ensure compliant, impactful messaging.

The role requires 10+ years in sales/brand marketing within the pharmaceutical industry, a Bachelor’s degree, and strong program

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 10+ years of progressively responsible experience in sales, brand management/consumer marketing within the pharmaceutical industry.
• Deep knowledge of social marketing and consumer promotion across digital platforms.
• Experience with media planning.
• Strong project management skills with ability to prioritize tasks and manage deadlines.
• Strong collaboration and communication skills to work effectively with cross-functional teams.
• Experience translating insights into actionable marketing evolution and strategy.

Responsibilities

• Develop NovoCare consumer marketing objectives across social and digital channels.
• Create and execute a nimble content model for NovoCare social and digital marketing.
• Lead the development of social and digital tactical plans with Omnichannel partners.
• Oversee creation of consumer-facing promotional content across channels.
• Establish and manage content development, approval and trafficking processes with internal and external partners.
• Monitor performance and translate insights into messaging and execution improvements.
• Embed continuous test-and-learn to optimize creative, messaging and formats.
• Manage social and digital agency partners and content budgets.

Skills

Project management

Cross-functional collaboration

Strategic thinking

Analytical skills

Communication skills

Marketing strategy

Leadership

Education

Bachelor’s degree

Advanced degree preferred

Job description

Novo Nordisk's Plainsboro, NJ-based team seeks an Associate Director, NovoCare Consumer Social & Digital Marketing to translate the consumer strategy into high-quality social and digital activation. You will lead content development, approvals, and optimization across NovoCare channels, working with cross-functional partners to ensure compliant, impactful messaging.

The role requires 10+ years in sales/brand marketing within the pharmaceutical industry, a Bachelor’s degree, and strong program