Senior Patient Marketing Lead - IgAN Launch

AstraZeneca GmbH; Boston (MA); Hybrid; USD 151,000 - 227,000; Full time

Benefits offered by this job

Retirement plan

Paid time off

Health benefits

Job summary

AstraZeneca GmbH in the United States is seeking Associate Director, U.S. Patient Marketing –IgAN, to lead patient marketing initiatives for launch and growth, with cross-functional collaboration across Patient Services, Advocacy, Sales, Medical, and Regulatory.

This role drives omnichannel programs, disease awareness, patient identification, and adherence, shaping brand planning and strategy in a fast-paced launch environment.

Qualifications

• Bachelor’s degree in life sciences, business, or related field.
• 5+ years of pharmaceutical, biotech, or healthcare marketing experience.
• Experience inpatient marketing, digital marketing, or consumer engagement programs.
• Strong understanding of patient journey and engagement strategies in specialty or rare diseases.
• Proven ability to execute omnichannel marketing programs and campaigns.
• Strong project management skills in a matrixed environment.
• Experience managing external agencies and marketing budgets.
• Strong analytical skills to track performance and apply insights.
• Excellent communication and collaboration skills.
• Willingness to travel up to 20–30%.

Responsibilities

• Lead execution of patient marketing programs aligned to brand strategy and launch priorities.
• Implement omnichannel patient engagement initiatives including digital, social, web, CRM, and patient support.
• Develop and execute patient marketing plans and provide strategy insights.
• Manage patient disease awareness and education initiatives and partnerships with advocacy and field teams.
• Drive patient identification and adherence initiatives with Patient Services and cross-functional stakeholders.
• Coordinate execution across cross-functional partners including Patient Services, Advocacy, Sales, Medical, Market Access, Legal, Regulatory, Compliance, and PRC.
• Develop and optimize patient-facing content ensuring brand alignment and compliance.
• Manage agency partners and day-to-day workflow including timelines and budgets.
• Define and track campaign KPIs and use insights to optimize execution and outcomes.
• Expand digital patient engagement capabilities with test-and-learn approaches.
• Advance field engagement and program execution with speaker programs and patient events.
• Contribute to annual brand and tactical planning with patient perspective.

Skills

Omnichannel marketing

Project management

Cross-functional collaboration

Analytical skills

Education

Bachelor’s degree in life sciences, business, or related field

Tools

CRM software

Digital marketing platforms

Job description

AstraZeneca GmbH in the United States is seeking Associate Director, U.S. Patient Marketing –IgAN, to lead patient marketing initiatives for launch and growth, with cross-functional collaboration across Patient Services, Advocacy, Sales, Medical, and Regulatory.

This role drives omnichannel programs, disease awareness, patient identification, and adherence, shaping brand planning and strategy in a fast-paced launch environment.