Associate Director, U.S. Patient Marketing, IgAN

AstraZeneca GmbH; Boston (MA); Hybrid; USD 151,000 - 227,000; Full time

Benefits offered by this job

Retirement plan

Paid time off

Health benefits

Job summary

AstraZeneca GmbH in the United States is seeking Associate Director, U.S. Patient Marketing –IgAN, to lead patient marketing initiatives for launch and growth, with cross-functional collaboration across Patient Services, Advocacy, Sales, Medical, and Regulatory.

This role drives omnichannel programs, disease awareness, patient identification, and adherence, shaping brand planning and strategy in a fast-paced launch environment.

Qualifications

• Bachelor’s degree in life sciences, business, or related field.
• 5+ years of pharmaceutical, biotech, or healthcare marketing experience.
• Experience inpatient marketing, digital marketing, or consumer engagement programs.
• Strong understanding of patient journey and engagement strategies in specialty or rare diseases.
• Proven ability to execute omnichannel marketing programs and campaigns.
• Strong project management skills in a matrixed environment.
• Experience managing external agencies and marketing budgets.
• Strong analytical skills to track performance and apply insights.
• Excellent communication and collaboration skills.
• Willingness to travel up to 20–30%.

Responsibilities

• Lead execution of patient marketing programs aligned to brand strategy and launch priorities.
• Implement omnichannel patient engagement initiatives including digital, social, web, CRM, and patient support.
• Develop and execute patient marketing plans and provide strategy insights.
• Manage patient disease awareness and education initiatives and partnerships with advocacy and field teams.
• Drive patient identification and adherence initiatives with Patient Services and cross-functional stakeholders.
• Coordinate execution across cross-functional partners including Patient Services, Advocacy, Sales, Medical, Market Access, Legal, Regulatory, Compliance, and PRC.
• Develop and optimize patient-facing content ensuring brand alignment and compliance.
• Manage agency partners and day-to-day workflow including timelines and budgets.
• Define and track campaign KPIs and use insights to optimize execution and outcomes.
• Expand digital patient engagement capabilities with test-and-learn approaches.
• Advance field engagement and program execution with speaker programs and patient events.
• Contribute to annual brand and tactical planning with patient perspective.

Skills

Omnichannel marketing

Project management

Cross-functional collaboration

Analytical skills

Education

Bachelor’s degree in life sciences, business, or related field

Tools

CRM software

Digital marketing platforms

Job description

Job Description Summary

Develop marketing strategies, analyse market trends, and oversee promotional activities. Require strategic thinking, collaboration, and expertise in brand management and marketing.

Job Description

This is what you will do:

The Associate Director, U.S. Patient Marketing –IgANwill be a key member of the U.S. commercial andIgANmarketing team, responsible for leading execution of patient marketing initiatives to support the launch and growth ofIgAN.

This role will drive the implementation of patient engagement, education, and omnichannel marketing programs, enabling disease awareness, patient identification, and adherence. The Associate Director will partner closely with cross-functional teams to ensure coordinated execution across the patient journey and contribute to brand planning and strategy development.

You willbe responsible for:

• Leading execution of patient marketing programs and campaigns, aligned to brand strategy and launch priorities
• Implementing omnichannel patient engagement initiatives, including digital, social, web, CRM, and patient support programs
• Developing and executing patient marketing plans, while contributing insights and recommendations for strategy refinement
• Managing patient disease awareness and education initiatives, including content development, programs, and partnerships with advocacy and field teams
• Driving patient identification and adherence initiatives, including coordination with Patient Services and cross-functional stakeholders
• Coordinating execution across cross-functional partners, including Patient Services, Advocacy, Sales, Medical, Market Access, Legal, Regulatory, Compliance, and PRC
• Developing andoptimizingpatient-facing content and materials, ensuring alignment with brand messaging and compliance requirements
• Managing agency partners and day-to-day workflow, including timelines, deliverables, and budgets
• Defining and tracking campaign performance metrics (KPIs) andleveraginginsights tooptimizeexecution and improve outcomes
• Expanding digital patient engagement capabilities, applying test-and-learn approaches to improve reach and impact
• Advancing field engagement and program execution, including collaboration on key initiatives (e.g., speaker programs, patient events, or ambassador programs)
• Contributing to annual brand planning and tactical planning processes, ensuring patient perspective is incorporated

You will need to have:

• Bachelor’s degree in life sciences, business, or related field
• 5+ years of pharmaceutical, biotech, or healthcare marketing experience
• Experience inpatient marketing, digital marketing, or consumer engagement programs
• Strong understanding of patient journey and patient engagement strategies in specialty or rare disease settings
• Proven ability to execute omnichannel marketing programs and campaigns
• Strong project management skills with ability to manage multiple initiatives simultaneously
• Demonstrated ability to work effectively in a matrixed, cross-functional environment
• Experience managing external agencies and marketing budgets
• Strong analytical skills with ability to track performance and apply insights tooptimizeprograms
• Excellent communication and collaboration skills
• Ability to work in a fast-paced, evolving launch environment
• Ability to travel as needed (up to~20 to~30%)
• The duties of this role aregenerally conductedin an office environment. As is typical of an office-based role, employees must be able, with or withoutaccommodation,to:use a computer; engage in communications via phone, video, and electronic messaging; engage in problem solving and non-linear thought, analysis, and dialogue; collaborate with others; maintain general availability during standard business hours.

We wouldprefer foryou to have:

• Advanced degree (MBA, PharmD, PhD, or MS)
• Experience in nephrology, rare disease, or specialty therapeutics
• Experience supporting product launches or majorindicationexpansions
• Experience developing and managing patient education, adherence, or support programs
• Experience working with patient advocacy organizations and patient-facing programs
• Strong digital and data-driven marketing capabilities
• Demonstrated experience integrating data, analytics, and digital capabilities into marketing execution

The annual base pay (or hourly rate of compensation) for this position ranges from $151,082 to $226,622. Our positions offer eligibility for various incentives—an opportunity to receive short-term incentive bonuses, equity-based awards for salaried roles and commissions for sales roles. Benefits offered include qualified retirement programs, paid time off (i.e., vacation, holiday, and leaves), as well as health, dental, and vision coverage in accordance with the terms of the applicable plans.

Date Posted

18-Sep-2026

Closing Date

01-Oct-2026

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.