Director, Patient Marketing & Launch Strategy

BioSpace; South Brunswick (NJ); Hybrid; USD 175,000 - 230,000; Full time

Benefits offered by this job

Bonus eligibility

Medical insurance

Dental insurance

Vision insurance

Rx insurance

401K with match

Life insurance

Paid holidays

PTO (Paid Time Off)

Volunteer time off

Employee Resource Groups

Job summary

Adneuris Therapeutics, a Tris Pharma subsidiary, seeks an Associate Director/Director of Patient Marketing to lead US patient-facing strategies and omnichannel campaigns. You will shape launch plans, collaborate across Regulatory, Medical, Access, Analytics and Brand teams, and drive patient engagement in pain management therapeutic areas.

The role emphasizes cross-functional leadership, development of patient support programs, and ensuring compliant promotional activities aligned with FDA

Qualifications

• Bachelors degree required; MBA/advanced degree preferred.
• Minimum 8 years progressive pharma/biotech marketing experience; 5+ years DTC/patient marketing in US.
• Experience leading patient marketing strategy, commercialization & launch planning.
• Proven track record in matrixed commercial organizations.
• Strong in patient-centric strategies across disease awareness, engagement, initiation, adherence and support.
• Proven success with integrated omnichannel campaigns from strategy to execution.
• Experience using primary/secondary research and analytics to inform strategy.
• Launch experience for novel therapies in US market.
• Solid understanding of FDA regulations, promotional compliance, and market access.

Responsibilities

• Lead patient marketing launch readiness and commercialization planning.
• Develop patient insights via primary/secondary market research and patient journey mapping.
• Execute patient-focused omnichannel campaigns to drive disease and brand awareness.
• Develop compliant patient/consumer promotional materials across digital and traditional channels.
• Collaborate with Market Access and cross-functional teams on patient support initiatives.
• Establish relationships with patient advocacy groups, communities, and influencers.
• Coordinate with HCP Marketing, Analytics, Legal, Regulatory for aligned messaging.
• Monitor market dynamics and campaign performance to optimize effectiveness.
• Lead agency partnerships and manage budgets for timely execution.

Skills

Patient marketing

DTC marketing

Omnichannel

FDA regulations

MLR review

Agency management

CRM systems

Marketing analytics

Launch planning

Cross-functional

Education

Bachelor's degree

MBA preferred

Tools

CRM platforms

Job description

Adneuris Therapeutics, a Tris Pharma subsidiary, seeks an Associate Director/Director of Patient Marketing to lead US patient-facing strategies and omnichannel campaigns. You will shape launch plans, collaborate across Regulatory, Medical, Access, Analytics and Brand teams, and drive patient engagement in pain management therapeutic areas.

The role emphasizes cross-functional leadership, development of patient support programs, and ensuring compliant promotional activities aligned with FDA