Lead, U.S. Patient Marketing (IgAN)

Alexion; Boston (MA); On-site; USD 151,000 - 227,000; Full time

Job summary

Alexion is seeking an Associate Director, U.S. Patient Marketing – IgAN, to lead patient-focused marketing initiatives across omnichannel programs in the U.S. commercial and IgAN teams.

You will champion patient engagement, education, and advocacy collaborations to drive disease awareness and adherence. You will partner with cross-functional teams to execute plans, optimize campaigns, manage agency partners and budgets, and contribute to brand strategy in a fast-paced launch environment in

Qualifications

• Bachelor’s degree in life sciences, business, or related field.
• 5+ years of pharmaceutical, biotech, or healthcare marketing experience.
• Experience inpatient marketing, digital marketing, or consumer engagement programs.
• Strong understanding of patient journey and patient engagement strategies in specialty or rare disease settings.
• Proven ability to execute omnichannel marketing programs and campaigns.
• Strong project management skills with ability to manage multiple initiatives simultaneously.
• Demonstrated ability to work effectively in a matrixed, cross-functional environment.
• Experience managing external agencies and marketing budgets.
• Strong analytical skills with ability to track performance and apply insights to optimize programs.
• Excellent communication and collaboration skills.
• Ability to travel as needed (up to ~20 to ~30%).

Responsibilities

• Leading execution of patient marketing programs and campaigns, aligned to brand strategy and launch priorities.
• Implementing omnichannel patient engagement initiatives, including digital, social, web, CRM, and patient support programs.
• Developing and executing patient marketing plans, while contributing insights and recommendations for strategy refinement.
• Managing patient disease awareness and education initiatives, including content development, programs, and partnerships with advocacy and field teams.
• Driving patient identification and adherence initiatives, including coordination with Patient Services and cross-functional stakeholders.
• Coordinating execution across cross-functional partners, including Patient Services, Advocacy, Sales, Medical, Market Access, Legal, Regulatory, Compliance, and PRC.
• Developing andoptimizingpatient-facing content and materials, ensuring alignment with brand messaging and compliance requirements.
• Managing agency partners and day-to-day workflow, including timelines, deliverables, and budgets.
• Defining and tracking campaign performance metrics (KPIs) andleveraginginsights tooptimizeexecution and improve outcomes.
• Expanding digital patient engagement capabilities, applying test-and-learn approaches to improve reach and impact
• Advancing field engagement and program execution, including collaboration on key initiatives (e.g., speaker programs, patient events, or ambassador programs)
• Contributing to annual brand planning and tactical planning processes, ensuring patient perspective is incorporated

Skills

Analytical skills

Project management

Communication

Collaboration

Ability to travel

Fast-paced launch environment

Education

Bachelor’s degree in life sciences or related field

MBA/PharmD/PhD/MS

Job description

Alexion is seeking an Associate Director, U.S. Patient Marketing – IgAN, to lead patient-focused marketing initiatives across omnichannel programs in the U.S. commercial and IgAN teams.

You will champion patient engagement, education, and advocacy collaborations to drive disease awareness and adherence. You will partner with cross-functional teams to execute plans, optimize campaigns, manage agency partners and budgets, and contribute to brand strategy in a fast-paced launch environment in