Senior Partner Marketing Manager

Ladders; United States; Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Life & disability insurance

FSA

Commuter benefits

401(k) matching

ESPP

Paid time off

EAP

Travel assistance

Identity protection

Job summary

Ladders is seeking a Senior Partner Marketing Manager to lead partner marketing strategy for a Telecommunications & Hardware leader. The role focuses on indirect sales growth, collaborating with channel leaders to engage resellers, and shaping programs, messaging, and tools to support pipeline.

This remote position works cross-functionally across GTM motions and partner onboarding. You will drive annual and quarterly plans, launch partner campaigns, and enable partners with playbooks and

Qualifications

• 7+ years of B2B marketing experience, with 5+ years in partner or channel marketing.
• Proven track record in generating partner-sourced pipeline and revenue.
• Experience with indirect sales models (VARs, MSPs) and demand generation.

Responsibilities

• Develop annual and quarterly partner marketing plans aligned with revenue goals.
• Collaborate with channel sales leaders to identify partner opportunities.
• Create messaging and value propositions for partners.
• Design integrated demand generation campaigns across channels.
• Launch reseller marketing programs and kits to boost partner engagement.
• Provide partners with sales resources such as playbooks and presentations.
• Support partner onboarding and training to enhance engagement.

Skills

Partner marketing

Channel marketing

B2B marketing

Campaign design

ROI measurement

Cross-functional leadership

Executive communication

Job description

For our client, we are seeking a Senior Partner Marketing Manager to join the team of a leader in the Telecommunications & Hardware space.

This role will lead partner marketing strategy for a telecommunications and hardware business, with a strong focus on indirect sales growth and partner-sourced revenue. You will work closely with channel sales leaders to shape programs that engage resellers and other channel partners, while building the messaging, campaigns, and tools needed to support pipeline creation. The position is highly cross-functional and will influence how partners are onboarded, enabled, and activated across the go-to-market motion.

Location: Remote

Compensation: $120,000 – $160,000 annually

Responsibilities

• Develop annual and quarterly partner marketing plans aligned with revenue goals
• Collaborate with channel sales leaders to identify partner opportunities
• Create compelling messaging and value propositions for partners
• Design integrated demand generation campaigns across multiple channels
• Launch reseller marketing programs and campaign kits to boost partner engagement
• Provide partners with sales resources such as playbooks and presentations
• Support partner onboarding and training to enhance engagement

Qualifications

• 7+ years of B2B marketing experience, with 5+ years in partner or channel marketing
• Proven track record in generating partner-sourced pipeline and driving revenue growth
• Strong understanding of indirect sales models, including VARs and MSPs
• Hands-on experience with integrated demand generation campaigns
• Ability to manage multiple projects and lead cross-functional initiatives
• Proficient in measuring marketing ROI and pipeline contribution
• Excellent communication skills for presenting to executives

Benefits

• Comprehensive medical, dental, and vision insurance for employees and dependents
• Employer-paid income protection benefits including life and disability insurance
• Flexible Spending Accounts for healthcare and dependent care
• Commuter benefits to help ease travel costs
• 401(k) plan with employer matching contributions
• Employee Stock Purchase Plan (ESPP) available
• Generous paid time off and sick leave, plus corporate holidays
• Employee Assistance Program for personal support
• Life balance benefits including travel assistance and identity theft protection

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.