Senior Channel Marketing Manager

Confidential

Boston (MA)

Hybrid

USD 100,000 - 130,000

Full time

14 days+

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Benefits offered by this job

Comprehensive benefits including health

401(k)

Generous PTO

Job summary

A high-growth B2B SaaS company in Boston seeks a Senior Channel Marketing Manager. You will drive pipeline growth through partner marketing strategies, working closely with sales and external partners. Key responsibilities include developing marketing programs, managing relationships, and measuring performance. Ideal candidates have over 7 years in B2B marketing, with strong experience in channel marketing and a bachelor's degree. The role offers comprehensive benefits in a hybrid work environment.

Qualifications

7+ years of B2B marketing experience, including 3-5 years in channel marketing.
Proven track record driving pipeline through partner-led marketing.
Experience managing MDF programs and co-marketing initiatives.

Responsibilities

Develop and execute a comprehensive channel marketing strategy.
Own partner go-to-market planning, including campaigns and launch motions.
Design and manage partner marketing programs such as webinars and content syndication.
Measure and report on channel marketing performance metrics.

Skills

B2B marketing experience

Channel or partner marketing

Cross-functional collaboration

Strong communication skills

Data-driven mindset

Education

Bachelor’s degree in Marketing or Business

MBA preferred

Tools

Salesforce

Job description

We are a high-growth B2B SaaS company helping organizations modernize and scale through innovative, cloud-based solutions. Headquartered in Boston, we partner with a global ecosystem of technology, services, and reseller partners to deliver measurable business impact to our customers.

Senior Channel Marketing Manager

We’re looking for a Senior Channel Marketing Manager to lead and scale our partner marketing strategy. This role will be responsible for driving pipeline growth through our channel ecosystem by building high-impact partner programs, campaigns, and enablement initiatives. You will work closely with Partner Sales, Demand Generation, Product Marketing, and external partners to increase partner engagement, influence revenue, and expand market reach.

Key Responsibilities

Develop and execute a comprehensive channel marketing strategy aligned to company growth objectives
Own partner go‑to‑market planning, including joint value propositions, campaigns, and launch motions
Design and manage partner marketing programs such as MDF, co‑marketing campaigns, webinars, events, and content syndication
Collaborate with Partner Sales to support pipeline creation, deal acceleration, and partner activation
Create scalable partner enablement assets including messaging, sales tools, playbooks, and campaign kits
Measure and report on channel marketing performance, including pipeline contribution, ROI, and partner engagement metrics
Manage relationships with key strategic partners and marketing stakeholders
Ensure brand consistency across all partner‑facing materials and campaigns
Stay current on market trends, partner best practices, and competitive activity

Qualifications

7+ years of B2B marketing experience, with at least 3–5 years in channel or partner marketing within a SaaS or technology environment
Proven track record of driving pipeline and revenue through partner‑led marketing initiatives
Strong understanding of indirect sales models (resellers, SIs, ISVs, MSPs, alliances)
Experience building and managing MDF programs and co‑marketing initiatives
Data‑driven mindset with experience using marketing analytics and CRM tools (e.g., Salesforce)
Excellent cross‑functional collaboration and stakeholder management skills
Strong communication and presentation abilities
Bachelor’s degree in Marketing, Business, or a related field (MBA a plus)

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