Senior Partner Marketing Manager

Dialpad; Denver (CO); Hybrid; USD 120,000 - 190,000; Full time

Benefits offered by this job

Stock options

100% paid medical, dental, and vision

Continued education stipend

Phone & home internet stipend

Catered lunches, snacks & drinks

Work from home opportunities

Job summary

Dialpad is seeking a Sr. Partner Marketing Manager to lead high-impact partner marketing programs that drive measurable pipeline and revenue growth through strategic technology and alliance partnerships.

You will support Google Cloud globally and T-Mobile for Business nationally, collaborating with Channel Sales to design integrated campaigns and scalable joint go-to-market plays. The role requires hands-on experience in partner marketing across a technology ecosystem, with a track record of

Qualifications

• 5+ years in partner/alliances marketing in technology or channel ecosystems.
• Experience leading global partner marketing programs for strategic partners (e.g., Google Cloud, telecoms) is essential.
• Proven ability to translate cloud/AI solutions into customer and seller value propositions.

Responsibilities

• Lead annual and quarterly partner marketing plans for Google Cloud and national partners.
• Develop repeatable go-to-market plays and joint solution motions with Dialpad’s partners.
• Manage MDF budgets, measure ROI, and optimize investments for pipeline growth.
• Create partner enablement content and executive-level partner communications.
• Drive partner programs end-to-end from strategy to execution and measurement.

Skills

Partner marketing strategy

Demand generation programs

MDF investments optimization

Analytics & KPIs

Salesforce & marketing automation

Program & project management

Tools

Salesforce

Marketing automation platforms

Job description

• The ISV & Strategic Alliances Sr. Partner Marketing Manager leads high-impact partner marketing programs that drive measurable pipeline and revenue growth through Dialpad’s strategic technology and alliance partnerships
• This role primarily supports the Google Cloud partnership globally and T-Mobile for Business nationally, while helping accelerate growth across Dialpad’s broader ISV and Strategic Alliance ecosystem
• This position partners closely with Channel Sales and strategic partners to develop and execute integrated partner marketing strategies and joint go-to-market programs that drive partner engagement, pipeline, and overall revenue growth
• The role ensures partner marketing investments and initiatives align with shared business priorities while continuously improving processes, measurement, and operating practices to scale impact
• This position reports to the Sr. Manager, Partner Marketing (Head of Partner Marketing)
• Lead annual and quarterly partner marketing plans for Google Cloud globally and T-Mobile for Business nationally, aligning co-marketing programs to revenue targets, partner priorities, product strategy, and regional opportunities
• Develop strategic partner marketing programs and repeatable go-to-market plays, including Workspace-led displacement, enterprise voice, contact center, Google Cloud Marketplace, and other joint solution motions that drive partner engagement, pipeline, and revenue
• Build scalable co-marketing frameworks and best practices that strengthen partner activation, improve efficiency, and extend to additional ISV and Strategic Alliance partners as the business evolves
• Develop integrated, account-based go-to-market campaigns with strategic partners and Dialpad Channel Sales, aligning on target accounts, strategy, messaging, roles, and execution across content, webinars, email, social, landing pages, customer proof, and other channels
• Create scalable campaign assets and partner enablement resources, including joint value propositions, discovery guides, objection-handling content, and other seller-facing materials, in collaboration with cross-functional teams
• Lead high-touch executive and customer programs, including executive dinners, roundtables, workshops, and regional experiences, from audience strategy through execution, and marketing ROI reporting
• Develop customer advocacy programs featuring joint customer stories, strategic partner wins, and executive testimonials that strengthen credibility and support joint go-to-market efforts
• Manage partner marketing budgets and quarterly investment plans, including MDF strategy, allocation, and optimization, to maximize ROI and business impact
• Establish KPIs and measurement frameworks to track marketing-sourced and influenced pipeline, partner engagement, campaign performance, and overall program impact
• Oversee partner-facing content and campaign development to ensure consistency, quality, and alignment with Dialpad’s brand, product positioning, and joint partner messaging
• Identify opportunities to improve partner marketing processes, tools, systems, and workflows, while sharing insights and best practices to strengthen scalability, efficiency, and partner-led growth

Benefits

• Company stock options
• 100% paid medical, dental, and vision plan
• Continued education stipend
• Cell phone, home internet, and gym membership stipend
• Catered lunches, free snacks & drinks
• Work from home opportunities

Strong experience developing partner pipeline growth strategies and executing integrated demand generation programs across channels, including partner seller activation, compliant seller incentives, executive and customer events, webinars, sponsorships, digital campaigns, and other tactics that engage partner sellers, account teams, and channel organizationsDirect Google Cloud partner marketing experience is required, with a strong preference for experience across Google Workspace, Gemini, Google Cloud Marketplace, or other Google Cloud solutionsExperience in marketing with T-Mobile, telecommunications carriers, resellers, or comparable strategic partners is strongly preferredExcellent communication and presentation skills, with the executive presence and influence required to work effectively with senior internal stakeholders, sales leaders, and external partner executives5–8+ years of partner marketing experience within a technology, channel, alliance, or similar partner ecosystemExperience developing, managing, and optimizing MDF or partner marketing investments to maximize business impact and return on investmentStrong analytical and business acumen, with experience defining KPIs, measuring partner program performance, interpreting results, and using data to optimize programsHands-on experience with Salesforce and marketing automation platforms, including campaign tracking, attribution, reporting, and performance measurementAbility to translate technical, cloud, AI, marketplace, and platform capabilities into clear customer and seller value propositions, including identifying relevant use cases, personas, industries, and joint solution opportunitiesProactive, solutions-oriented mindset with a strong focus on continuous improvement, operational excellence, and measurable partner-led pipeline and revenue growthStrong project and program management skills, with the ability to manage multiple complex, high-priority partner initiatives simultaneously