Senior Partner Marketing Manager

Ladders; United States; Remote; USD 128,000 - 160,000; Full time

Benefits offered by this job

Competitive pay

Generous time off

Healthcare coverage

Remote work flexibility

Job summary

Ladders is seeking a Senior Partner Marketing Manager to lead partner-led go-to-market and co-marketing across a complex enterprise ecosystem. The role focuses on pipeline, joint demand gen, and strong collaboration with sales, product marketing, and external partners.

The position involves building scalable programs, measuring ROI, and ensuring partner campaigns are executed with discipline. Remote-US based, visa sponsorship unavailable.

Qualifications

• 6-8+ years in Partner/Channel/Field Marketing or B2B Demand Gen in enterprise SaaS.
• Proven success in co-marketing with cloud vendors, GSIs, SIs, or ISVs.
• Hands-on with Salesforce SFDC, PRM platforms, and account-mapping tools (e.g., Crossbeam).
• Strong budget management, lead routing SLAs, and ROI measurement.
• Excellent communication and leadership across sales, product marketing, and partner teams.

Responsibilities

• Develop data-driven co-marketing plans and joint GTM strategies to hit regional pipeline targets.
• Execute account-mapping for ABM campaigns and scalable digital toolkits.
• Co-create messaging and assets with Product Marketing to highlight joint value propositions.
• Coordinate high-velocity field campaigns and major industry events to source new logos.
• Deliver partner demand-generation programs and drive adoption of the partner portal.
• Provide partner sales with outreach playbooks and templates for follow-up.
• Enforce lead-routing governance to optimize lead-to-opportunity conversion.
• Manage budgets to ensure ROIs across co-marketing investments.

Skills

Partner Marketing

Channel Marketing

Field Marketing

B2B Demand Generation

Sales collaboration

ROI measurement

Tools

Salesforce SFDC

PRM platforms

Crossbeam

Job description

For our client, we are seeking a Senior Partner Marketing Manager to join the team of a leader in the Enterprise Technology space.

This role will own partner-led go-to-market strategy and co-marketing execution across a complex enterprise ecosystem. The position will focus on driving pipeline, accelerating joint demand generation, and strengthening collaboration with sales, product marketing, and external partners. It will also play a key role in building scalable programs, measuring ROI, and ensuring partner campaigns are executed with strong operational discipline.

Location: Remote - US based candidates only, no visa sponsorship available

Compensation: $128,000 – $160,000 annually

Responsibilities

• Develop data-driven co-marketing plans and joint GTM strategies to achieve regional pipeline targets.
• Execute targeted account-mapping for custom ABM campaigns and scalable digital toolkits.
• Co-create compelling messaging and branded assets with Product Marketing to highlight joint value propositions.
• Orchestrate high-velocity field campaigns and major industry events to source new logos.
• Deliver through-partner demand-generation programs and drive partner adoption of the partner portal.
• Equip partner sales teams with outreach playbooks and templates for effective campaign follow-up.
• Enforce lead-routing governance rules to optimize lead-to-opportunity conversion.
• Manage operational budgets to ensure fiscal compliance and ROI across co-marketing investments.

Qualifications

• 6-8+ years of experience in Partner Marketing, Channel Marketing, Field Marketing, or B2B Demand Generation within the enterprise cloud or SaaS ecosystem.
• Proven success in co-marketing with major cloud vendors, GSIs, SIs, or ISVs.
• Hands-on experience with Salesforce (SFDC), PRM platforms, and account-mapping tools like Crossbeam.
• Strong analytical skills for managing budgets, enforcing lead routing SLAs, and measuring pipeline attribution/ROI.
• Exceptional communication and leadership skills across sales, product marketing, and partner teams.

Benefits

• Competitive pay and generous time off.
• Ample parental and wellness leave.
• Healthcare coverage and retirement savings program.
• Remote work flexibility with a focus on connection and relationship-building.

Our client is an equal opportunity employer.