Senior Partner Marketing Manager

Motive; New York (NY); On-site; USD 140,000 - 190,000; Full time

Job summary

Motive is seeking a Senior Partner Marketing Manager in New York to lead end-to-end partner marketing programs that drive awareness, pipeline, and revenue. You will own GTM launches, craft joint messaging, and activate partner channels across sales, events, and digital channels with cross-functional teams.

The role requires 5+ years in partner or channel marketing, strong analytical skills, and a track record of managing budgets and complex campaigns in a fast-paced environment.

Qualifications

• 5+ years of experience in partner or channel marketing.
• Analytical and data-driven, with ability to translate insights into action.
• Experience launching partners, programs, or integrated go-to-market initiatives.
• Excellent communication and stakeholder management.

Responsibilities

• Own partner marketing initiatives end-to-end—from launch strategy through reporting.
• Own the go-to-market launch of new partners from planning to execution.
• Develop joint messaging and marketing plans for partners.
• Build and execute joint initiatives activating partner channels.
• Lead partner activations, including strategy, messaging, logistics, and field execution.
• Create partner-facing campaigns, tools, and enablement materials.
• Equip partners and internal teams with messaging and tools for Motive solutions.
• Analyze performance across awareness, pipeline, revenue, and partner adoption.
• Identify gaps in the partner funnel and drive improvements.
• Manage budgets and resources across initiatives.
• Handle multiple complex projects in a fast-paced environment.

Skills

Partner marketing

Go-to-market

Channel marketing

Sales alignment

Program management

Budget management

CRM analytics

Data-driven

Tools

Salesforce

Job description

• The Strategic Marketing team helps drive awareness, growth, and revenue through Motive’s partner ecosystem
• This role sits at the intersection of Sales, GTM Partnerships, Product, and Marketing, and focuses on taking partners to market and building repeatable programs that expand Motive’s reach, generate pipeline, accelerate deals, and deepen partner engagement
• The Senior Partner Marketing Manager will own partner marketing initiatives end-to-end—from launch strategy and joint positioning through channel activation, campaign execution, optimization, and reporting
• Own the go-to-market launch of new partners, from positioning and launch planning through execution, optimization, and reporting
• Develop joint messaging and marketing plans that communicate the value of the partnership to customers, prospects, partner audiences, and internal teams
• Build and execute joint initiatives that activate partner-owned and partner-enabled channels, including sales teams, events, digital channels, content, and other routes to market
• Lead partner activations end-to-end, managing strategy, messaging, logistics, stakeholder alignment, and field execution to drive pipeline and revenue impact
• Create partner-facing campaigns, content, sales tools, enablement materials, and training that support awareness, adoption, and revenue growth
• Equip partners and internal teams with the messaging and tools needed to effectively position and distribute Motive’s solutions
• Analyze performance across awareness, engagement, channel contribution, pipeline, revenue, and partner adoption; use insights to optimize programs and inform decisions
• Identify gaps across the partner funnel and drive solutions that improve awareness, activation, conversion, and overall impact
• Manage budgets and resource tradeoffs across initiatives to maximize return on investment
• Manage multiple complex projects simultaneously in a fast-paced environment

This role is ideal for a strategic, highly collaborative operator who takes ownership, moves with urgency, and can turn new partnerships into measurable market impactExperience building awareness and demand through partner-owned and partner-enabled distribution channelsStrong problem-solving skills and comfort navigating ambiguityExperience working closely with Sales on pipeline-focused programsStrong operational rigor, including experience managing programs, processes, and budgets end-to-endStrong project management skills, with the ability to manage complex initiatives from strategy through executionStrong understanding of go-to-market strategy, partner ecosystems, channel marketing, and partner-led growthAbility to thrive in a fast-paced, high-growth environmentHigh attention to detail and a high bar for quality5+ years of experience in partner or channel marketing, product marketing, field marketing, or B2B marketingAnalytical and data-driven, with the ability to translate insights into actionExperience launching partners, programs, products, or integrated go-to-market initiativesExperience using Salesforce or a similar CRM to track pipeline, attribution, and program performanceExcellent communication and stakeholder management skills, with the ability to influence internal and external audiencesStrong judgment in prioritization, tradeoffs, and resource allocation