Senior Partner Marketing & Events Lead - Remote

Relativity; Connecticut; Hybrid; USD 94,000 - 142,000; Full time

Job summary

Relativity is seeking a Senior Specialist, Partner Marketing Campaigns & Events, to drive execution of partner marketing campaigns and events that strengthen engagement and support growth. The role spans field marketing, content initiatives, webinars, and digital campaigns, coordinating with events and product marketing to maximize impact.

The ideal candidate has 5-8 years in B2B marketing, with experience in partner/channel marketing and events.

Qualifications

• 5-8 years of experience in B2B marketing, preferably in tech, legal, or SaaS.
• Experience in partner/channel/alliance/ecosystem marketing environments.
• Experience supporting conferences, trade shows, and customer events.
• Experience executing multi-channel marketing campaigns, events, or programs from planning through measurement.
• Strong project management skills with multiple programs and deadlines.
• Excellent written and verbal communication for marketing content and assets.
• Comfort with marketing performance data and campaign reporting.

Responsibilities

• Own the execution of partner marketing campaigns and programs, including field marketing activities, content initiatives, webinars, and digital campaigns.
• Manage partner participation across Relativity-sponsored events and industry conferences, including sponsorship fulfillment and post-event follow-up.
• Coordinate partner marketing activities related to major events, ensuring a positive experience for participating partners.
• Manage internal partner marketing communications, including updates and deadlines.
• Execute campaign activities including email marketing, landing pages, content creation, social media, and coordination with supporting teams.
• Coordinate partner marketing content and communications opportunities, including social media and PR activities.
• Track and report on campaign performance, providing insights and recommendations for improvement.
• Create monthly and quarterly reports highlighting results, trends, and follow-up areas.
• Collaborate with Events, Product Marketing, and Sales to ensure successful execution.

Skills

Channels Marketing

Content Marketing

Digital Marketing

Event Marketing

Lead Generation

Marketing Strategies

Partner Marketing

Public Relations

Relationship Management

Sales Enablement

Job description

Relativity is seeking a Senior Specialist, Partner Marketing Campaigns & Events, to drive execution of partner marketing campaigns and events that strengthen engagement and support growth. The role spans field marketing, content initiatives, webinars, and digital campaigns, coordinating with events and product marketing to maximize impact.

The ideal candidate has 5-8 years in B2B marketing, with experience in partner/channel marketing and events.