Senior Paid Social Strategist — B2B (Remote)

Marketbridge; Boston (MA); Remote; USD 96,000 - 165,000; Full time

Job summary

Marketbridge is seeking a Senior Manager, Paid Social on the Media Freelance Team to lead paid social strategy and execution for a portfolio of B2B client accounts. This role blends hands-on campaign work with strategic direction, guiding multiple programs, audiences, and platforms.

You’ll collaborate with in-house teams and contribute to business development, helping clients achieve demand generation, ABM, pipeline, and revenue goals while exploring AI-enabled tools for optimization.

Qualifications

• 6+ years of paid social experience, including agency and/or freelance work.
• Proven experience managing multiple client accounts or complex paid social programs at the same time.
• Deep hands-on experience with LinkedIn Ads and Meta; Reddit or other emerging platforms a plus.
• Strong understanding of ABM and B2B demand generation, including target account activation and retargeting.
• Experience building paid social strategy across audience planning, investment, testing, optimization, and measurement.
• Strong analytical and measurement skills; ability to connect campaign performance to business outcomes.
• Confident client-facing experience, including presenting strategy and performance recommendations.

Responsibilities

• Lead paid social strategy across assigned B2B client accounts, turning business goals into audience, channel, investment, testing, and measurement plans
• Join and lead client conversations on performance, optimization, investment changes, and paid social strategy as needed
• Connect paid social performance to broader B2B outcomes, including lead quality, account engagement, pipeline, and revenue
• Oversee paid social programs across LinkedIn, Meta, Reddit, and emerging platforms, including ABM and retargeting
• Guide budget planning, pacing, optimization, testing, and investment decisions for assigned accounts
• Stay hands-on in the platforms: campaign setup, QA, troubleshooting, and optimization
• Partner with Analytics and Creative to strengthen measurement, messaging, and testing based on performance insights
• Provide strategic guidance, campaign reviews, and QA support to in-house Specialists and Managers
• Work with Demand Strategy, SEM, Advanced Media, Analytics, Creative, Client Success, and Project Management so paid social fits into the broader media strategy
• Follow and contribute to team processes, QA standards, and recommend improvements based on experience
• Recommend new platforms, audience opportunities, AI-enabled tools, and testing approaches to improve client performance
• Support new business pitches with paid social strategy, forecasts, and investment recommendations on a project basis
• Flag opportunities to expand paid social work within existing client relationships

Skills

Paid Social

Agency experience

B2B marketing

Cross-functional collaboration

Strategic thinking

Tools

LinkedIn Ads

Meta Ads

Reddit Ads

AI tools

Job description

Marketbridge is seeking a Senior Manager, Paid Social on the Media Freelance Team to lead paid social strategy and execution for a portfolio of B2B client accounts. This role blends hands-on campaign work with strategic direction, guiding multiple programs, audiences, and platforms.

You’ll collaborate with in-house teams and contribute to business development, helping clients achieve demand generation, ABM, pipeline, and revenue goals while exploring AI-enabled tools for optimization.