Senior Paid Social Director — Strategy & Growth

Publicis Groupe ANZ; Chicago, Northern (IL, KY); Hybrid; USD 97,000 - 140,000; Full time

Benefits offered by this job

Medical coverage

401K

Parental leave

Paid time off

Job summary

Spark Foundry, a leading agency within Publicis, seeks an Associate Director of Paid Social to drive strategy, optimization, and analytics for client campaigns. You will partner with the Social Manager to deliver innovative paid social programs, manage budgets, and guide the social team to meet KPI targets.

In this role, you will lead cross-functional collaboration, optimize campaigns across platforms, and mentor junior staff while contributing to new business efforts.

Qualifications

• 5+ years of full-cycle paid social media experience, preferably in an agency environment.
• Experience applying social marketing to brand-building and direct response initiatives.
• Demonstrated team management experience and leadership capabilities.

Responsibilities

• Develop and implement paid social campaign strategies (including budget management) for branded and direct response campaigns.
• Leverage social best-practices across all social tactics.
• Analyze paid social performance against client KPIs and report on trends and insights to key stakeholders.
• Continuously develop skills by participating in ongoing training and workshops.
• Support new business pitches and related work as required.
• Responsible for managing and developing social team in day-to-day workflow and career progression.

Skills

Paid social strategy

Team leadership

Analytics & KPIs

Budget management

Campaign optimization

Tools

Syndicated research tools

Ad serving technologies

Job description

Spark Foundry, a leading agency within Publicis, seeks an Associate Director of Paid Social to drive strategy, optimization, and analytics for client campaigns. You will partner with the Social Manager to deliver innovative paid social programs, manage budgets, and guide the social team to meet KPI targets.

In this role, you will lead cross-functional collaboration, optimize campaigns across platforms, and mentor junior staff while contributing to new business efforts.