Associate Director, Paid Social Strategy

Publicis Groupe; Chicago, Northern (IL, KY); Hybrid; USD 97,000 - 140,000; Full time

Job summary

Spark Foundry in Chicago, part of Publicis Groupe, is seeking an Associate Director to lead paid social strategy and optimization for marquee clients. You will partner with the Social Manager to develop innovative social programs, manage budgets, and drive performance against client KPIs.

You will optimize paid social campaigns, mentor the social team, and contribute to new business pitches. A minimum of 5+ years in paid social within an agency is required, with strong analytical and

Qualifications

• 5+ years of full-cycle paid social media experience, preferably in an agency environment.
• Experience applying social marketing to brand-building and direct response initiatives.
• Demonstrated team management experience and leadership capabilities.
• Knowledge of syndicated research tools.
• Familiarity with third-party ad serving technologies.
• Strong quantitative skills, including analytical abilities and math proficiency.
• Polished presentations skills are a must.
• Ability to work successfully with teams on multiple projects under tight deadlines.
• Self-driven to meet and exceed revenue and goals for our clients.

Responsibilities

• Develop and implement paid social campaign strategies (including budget management) for assigned clients for branded and direct response campaigns
• Leverage social best-practices across all social tactics
• Ensure all campaign billings are up to date and finance queries are followed up in a timely manner
• Analyze paid social performance against client KPI's and report on trends and insights to key stakeholders
• Continuously expend and develop skills by participating in ongoing training, workshops, etc.
• Support any new business pitches and related work as required
• Responsible for managing and developing social team in day-to-day workflow and career progression

Skills

Quantitative skills

Verbal & written comms

Presentation skills

Critical thinking

Problem solving

Team leadership

Deadline-driven

Self-driven

Strategic thinking

Tools

Syndicated research tools

Third-party ad serving technologies

Job description

Spark Foundry in Chicago, part of Publicis Groupe, is seeking an Associate Director to lead paid social strategy and optimization for marquee clients. You will partner with the Social Manager to develop innovative social programs, manage budgets, and drive performance against client KPIs.

You will optimize paid social campaigns, mentor the social team, and contribute to new business pitches. A minimum of 5+ years in paid social within an agency is required, with strong analytical and