Senior Paid Social Analyst: Optimize Campaign Performance

Publicis Groupe; Chicago (IL); On-site; USD 61,000 - 84,000; Full time

Job summary

Spark Foundry in Chicago is seeking a Senior Analyst, Paid Social to lead client-paid social campaigns, guide strategy, and collaborate with clients and internal teams to optimize performance.

You will manage bid strategies, budgets, reporting, and cross-platform implementations, working with platforms like Facebook, X, TikTok, Instagram, Reddit, and others; a background in client service and MS Office is required, with 1–2 years of paid social experience.

Qualifications

• 1–2 years of paid social media experience
• Demonstrated experience buying and planning across multiple platforms including Facebook, X, Reddit, Snapchat, TikTok, Yelp, Uber Eats, Doordash, Instagram, and Pinterest
• Experience using paid media to complement earned media campaigns and meet business objectives
• Proficiency in MS Office with specific strengths in Excel and PowerPoint
• Able to work independently and balance multiple tasks; genuine interest in the digital media space and industry trends

Responsibilities

• Use analytical and problem-solving capabilities to ensure flawless campaign execution to meet and exceed stated client objectives
• Direct bid strategy, campaign optimizations, and reporting for paid social media campaigns
• Oversee budgets and flighting for all self-service platforms
• Manage rate tracking, benchmarking, planning costs, and overall budget for client accounts
• Forecast around audits and campaign analytics
• Assist the Manager and greater team with overall strategy and recommendations
• Serve as a mentor to Analysts and available for ad hoc questions and training

Skills

Paid social experience

Client-facing

Independent worker

Tools

Excel

PowerPoint

Job description

Spark Foundry in Chicago is seeking a Senior Analyst, Paid Social to lead client-paid social campaigns, guide strategy, and collaborate with clients and internal teams to optimize performance.

You will manage bid strategies, budgets, reporting, and cross-platform implementations, working with platforms like Facebook, X, TikTok, Instagram, Reddit, and others; a background in client service and MS Office is required, with 1–2 years of paid social experience.