Senior Paid Search Strategist & Optimizer

Publicis Groupe; New York (NY); On-site; USD 61,000 - 94,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Collective is seeking a Senior Analyst, Paid Search to manage and optimize paid search campaigns while aligning with client objectives. The role bridges execution and strategy, requiring collaboration across the team and timely delivery of insights to improve performance.

The candidate will mentor Analysts and contribute to campaign architecture, testing, and reporting. A strong foundation in Google/Microsoft Ads and advanced Excel skills are essential.

Qualifications

• 1–2+ years hands-on paid search campaign management.
• Proficient in Excel and PowerPoint for day-to-day workflow.
• Experience with Google Ads, Microsoft Ads, Bing Ads and related platforms.

Responsibilities

• Manage ongoing paid search campaigns and budgets.
• Oversee day-to-day campaign pacing and updates in the reporting systems.
• Mentor Analysts on search execution best practices and tasks.
• Lead keyword research, ad copy creation and campaign architecture.
• Coordinate with managers to launch new campaigns aligned with assets.

Skills

Paid search management

Excel

PowerPoint

Google Ads

Microsoft Ads

Training others

Communication

Tools

Google Ads

Microsoft Ads

Bing Ads

Job description

Publicis Collective is seeking a Senior Analyst, Paid Search to manage and optimize paid search campaigns while aligning with client objectives. The role bridges execution and strategy, requiring collaboration across the team and timely delivery of insights to improve performance.

The candidate will mentor Analysts and contribute to campaign architecture, testing, and reporting. A strong foundation in Google/Microsoft Ads and advanced Excel skills are essential.