Senior Paid Social Strategy Lead

Publicis Groupe; New York (NY); On-site; USD 75,000 - 120,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Spark Foundry in New York, NY, part of Publicis Groupe, seeks a Manager, Paid Social to lead campaign development, activation, and innovation for assigned brands. You will work with senior team members to shape strategy and manage day-to-day execution, while guiding the Social Analysts.

The ideal candidate has 3+ years in paid social, excels at data analysis in Excel, and communicates clearly. This role offers a collaborative, fast-paced environment with opportunities to contribute to client

Qualifications

• 3+ years of paid social media experience, ideally in an agency environment.
• Mastery of social platforms.
• Excel functions: vlookup, pivot tables, data visualization.

Responsibilities

• Contribute to account strategy including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
• Gather the research and data needed to formulate tactical plan development and recommendation for client delivery
• Lead client relationship with day-to-day contact and partner agencies (where applicable) by ensuring a seamless communication process
• Provide direction to Analyst(s) to conduct research necessary to build a new campaign
• QA and oversee trafficking of approved plan into social platforms
• Maintain oversight of budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs.strategy flowcharts)
• Oversee Analyst(s) management of campaign budgets, pacing, and bid adjustments
• Develop and recommend optimizations and/or testing plans
• Pull data and research components needed for new business pitches
• Contribute to development of agency level POVs on industry happenings
• Primary party responsible for customization of agency POVs for individual clients

Skills

Paid social media

Social platform mastery

Excel data analysis

Communication skills

Project management

Leadership

Initiative

Collaboration

Presentation skills

Problem solving

Tools

MS Excel

Job description

Spark Foundry in New York, NY, part of Publicis Groupe, seeks a Manager, Paid Social to lead campaign development, activation, and innovation for assigned brands. You will work with senior team members to shape strategy and manage day-to-day execution, while guiding the Social Analysts.

The ideal candidate has 3+ years in paid social, excels at data analysis in Excel, and communicates clearly. This role offers a collaborative, fast-paced environment with opportunities to contribute to client