Senior Paid Social Strategy Director

Publicis Groupe; Chicago (IL); On-site; USD 97,000 - 140,000; Full time

Job summary

Spark Foundry, part of Publicis Groupe, seeks an Associate Director in Chicago to lead paid social strategy and optimization. You will partner with the Social Manager to drive innovative social programs that meet client objectives and manage tactical execution.

Experience in agency environments and strong leadership are essential. You will optimize paid social campaigns, analyze performance against KPIs, and mentor the social team while collaborating with cross-functional teams to deliver

Qualifications

• 5+ years of full-cycle paid social media experience, preferably in an agency environment.
• Experience applying social marketing to brand-building and direct response initiatives.
• Demonstrated team management experience and leadership capabilities.
• Knowledge of syndicated research tools.
• Familiarity with third-party ad serving technologies.
• Strong quantitative skills, including analytical abilities and math proficiency.
• Demonstrated critical thinking and problem solving abilities.
• Solid verbal and written communication skills.
• Polished presentations skills are a must.
• Ability to work successfully with teams on multiple projects under tight deadlines.

Responsibilities

• Develop and implement paid social campaign strategies (including budget management) for assigned clients for branded and direct response campaigns.
• Leverage social best-practices across all social tactics.
• Ensure all campaign billings are up to date and finance queries are followed up in a timely manner.
• Analyze paid social performance against client KPI's and report on trends and insights to key stakeholders.
• Support any new business pitches and related work as required.
• Responsible for managing and developing social team in day-to-day workflow and career progression.

Skills

Paid social

Budget management

Team leadership

Analytical skills

Communication

Presentations

Project management

Client collaboration

Tools

Syndicated research tools

Ad serving technologies

Job description

Spark Foundry, part of Publicis Groupe, seeks an Associate Director in Chicago to lead paid social strategy and optimization. You will partner with the Social Manager to drive innovative social programs that meet client objectives and manage tactical execution.

Experience in agency environments and strong leadership are essential. You will optimize paid social campaigns, analyze performance against KPIs, and mentor the social team while collaborating with cross-functional teams to deliver