Senior Paid Search & Analytics Strategist

Publicis Groupe; Chicago (IL); Hybrid; USD 61,000 - 84,000; Full time

Job summary

Spark Foundry, part of Publicis Groupe, is seeking a Senior Search Analyst to manage day-to-day search media for assigned brands. You will monitor campaign development, activation, and innovation while collaborating with the manager to communicate search recommendations.

Responsibilities include keyword research, plan data collection, and QA of campaigns before launch. You will work with budgets, bidding, and optimization plans to deliver strong performance and insights.

Qualifications

• 1–2 years of experience in paid search campaign development/management/optimization with major platforms (Google, Bing, Oath).
• Strong analytical thinking and mathematical skills with data management ability.
• Experience with PPC and digital display advertising and traditional media elements.
• Resourceful, curious, and capable of working independently or in a team.
• Strong organizational and communication skills.
• Proficiency in Microsoft Office, especially Excel.

Responsibilities

• Gather and analyze keyword research to build new campaigns.
• Collect data for plan development and group keywords into ad sets.
• Develop relevant ad copy and extensions with minimal supervision.
• Present recommendations and incorporate client feedback prior to sign-off.
• Load and manage campaigns in Prisma after approval; ensure billing and vendor signatures.
• QA all campaign components before launch.
• Monitor budgets, pacing, and bid adjustments; recommend optimizations.
• Track performance and competitive landscape; report insights and actions.

Skills

Paid search

Analytics

PPC/Display ads

Independent worker

Communication

Excel

Tools

Microsoft Excel

Word

PowerPoint

Search Ads 360

DoubleClick for Search

Google Trends

Google Auction Insights

Job description

Spark Foundry, part of Publicis Groupe, is seeking a Senior Search Analyst to manage day-to-day search media for assigned brands. You will monitor campaign development, activation, and innovation while collaborating with the manager to communicate search recommendations.

Responsibilities include keyword research, plan data collection, and QA of campaigns before launch. You will work with budgets, bidding, and optimization plans to deliver strong performance and insights.