Senior Analyst, Paid Search

Publicis Groupe; New York (NY); On-site; USD 61,000 - 94,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability insurance

401K

Parental leave

Family care leave

Tuition reimbursement

Flexible time off

Job summary

Publicis Collective is seeking a Senior Analyst, Paid Search to manage and optimize paid search campaigns while aligning with client objectives. The role bridges execution and strategy, requiring collaboration across the team and timely delivery of insights to improve performance.

The candidate will mentor Analysts and contribute to campaign architecture, testing, and reporting. A strong foundation in Google/Microsoft Ads and advanced Excel skills are essential.

Qualifications

• 1–2+ years hands-on paid search campaign management.
• Proficient in Excel and PowerPoint for day-to-day workflow.
• Experience with Google Ads, Microsoft Ads, Bing Ads and related platforms.

Responsibilities

• Manage ongoing paid search campaigns and budgets.
• Oversee day-to-day campaign pacing and updates in the reporting systems.
• Mentor Analysts on search execution best practices and tasks.
• Lead keyword research, ad copy creation and campaign architecture.
• Coordinate with managers to launch new campaigns aligned with assets.

Skills

Paid search management

Excel

PowerPoint

Google Ads

Microsoft Ads

Training others

Communication

Tools

Google Ads

Microsoft Ads

Bing Ads

Job description

Company description

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation; we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Curious -A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open -We value diverse perspectives and new ways of working.

Driven -We are ambitious, rigorous,self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

Overview

TheSenior Analyst, Paid Searchexecutes paid search campaigns and has a strong hand in the strategic approach for the campaigns.The goal for this role is to “bridge” the campaign execution and client objectives, deeply understanding client needs and ensuring our paid search and social execution and management delivers against these goals.

Responsibilities

• Responsible for ongoing management, execution, and monitoring of paid search campaigns.
• Oversee day-to-day management of approved budgets and pacing progress, supporting Analysts in financial system updates and changes in publisher mix.
• Manage internal status doc, keeping team organized and providing guidance on task approach and timing expectations.
• Partner with Analysts to train and mentor on search campaign management and executional best practices.
• Set direction, provide feedback and finalize campaign builds; including keyword research, ad copy creation and overarching campaign architecture.
• Steward submissions through review process and accurately launch new campaigns in alignment with approved assets.
• Partner with Manager to drive campaign testing and optimization objectives and initiatives, ensuring campaign performance is regularly reviewed.
• Lead reporting work stream by providing insights; giving meaning and next steps to performance data.
• Vocal role in defining our approach and response to client asks or questions, linking client needs to Search solutions and ensuring timely follow-up.
• Support development of search and social plans, including budget forecasts, relevant industry trends, competitive insights, lessons learned and/or opportunities to evolve approach to accomplish brand objectives.
• Develop strong understanding of condition, therapeutic area and competitive set, key deliverables and business objectives.
• Become power user of Google and Microsoft Ads platform AI capabilities for performance optimization. Understand nuances on how to use each one for what purpose, and what levers are available to optimize in each AI-enhanced capability.

Qualifications

• Minimum 1-2+ years of hands‑on paid search campaign management experience
• Ability to multi‑task, manage one’s time and demonstrate personal organization
• Proficiency in computer skills needed to manage day‑to‑day workflow (particularly Microsoft Excel and PowerPoint)
• Strong understanding of search campaign management toolkit including Google Ads, Microsoft Ads, Bing Ads, etc., able to navigate, establish settings, pull reports, and implement changes across platforms
• Experience providing clear direction and training others on search tasks and concepts
• Strong communication and listening skills, deeply understanding the needs of others and articulate their needs
• Understanding of paid search metrics and how they are connected
• Exhibits integrity, trust, and investment in self‑development
• Well versed in the industry and vendor landscape, proactively reading and sharing potential impact with broader team

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail]. All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $60,800.00 - USD $93,600.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/6/2026.