Senior Paid Search Lead: Data-Driven Campaign Architect

Known; United States; Remote; USD 80,000 - 90,000; Full time

Benefits offered by this job

Unlimited paid time off

401k with company matching and no vest

Annual bonuses

Generous medical plan

Paid parental leave

Job summary

Known is a data science firm and creative agency where analytics meet creativity. The Senior Specialist on the Paid Search team owns the creation, maintenance, and optimization of search campaigns across Google, Microsoft Ads, Apple Search Ads, and more to deliver ROI for clients.

You will work with senior teammates, present analyses to clients, and drive innovations in bidding, ad copy, audience targeting, and reporting.

Qualifications

• 2-3 years of professional experience working directly with paid campaigns on Paid Search platforms such as Google, Microsoft Ads (Bing), or Apple Search Ads.
• 2+ years professional experience in analytics, advertising, ad tech, or media.
• Experience managing $1M+ budget independently a plus.
• Can exhibit technical leadership and critical thinking by reviewing and identifying campaign setup errors or opportunities to optimize to improve results.

Responsibilities

• Leading in all elements of a search campaign launch, including campaign setup, ad trafficking, and QA across platforms like Google, Microsoft Ads (Bing), Apple Search Ads, and more.
• Day-to-day monitoring, management, analytics, optimization, and development of assigned campaigns
• Assist in campaign planning process with recommendations across campaign approaches, audience targeting, and measurement
• Independently build and present campaign-related analyses and performance results.
• Drive and implement optimizations and new campaign strategies, such as new bid approach, ad copy A/B tests, and audience testing to improve performance
• Ideate on new analytical methodologies for optimizing our campaigns
• Validate data analyses by reviewing and performing audits of our data in reporting or creating new analyses that better serve our clients or improve our efficiency
• Management of media finance and billing needs for paid search campaigns

Skills

Paid search fundamentals

Analytics

Excel proficiency

Budget management

Client communication

Job description

Known is a data science firm and creative agency where analytics meet creativity. The Senior Specialist on the Paid Search team owns the creation, maintenance, and optimization of search campaigns across Google, Microsoft Ads, Apple Search Ads, and more to deliver ROI for clients.

You will work with senior teammates, present analyses to clients, and drive innovations in bidding, ad copy, audience targeting, and reporting.