Paid Search Growth Leader

Pearson; Juneau (AK); On-site; USD 90,000 - 190,000; Full time

Job summary

Pearson is seeking a highly analytical Lead Specialist, Performance Marketing to lead paid search initiatives and drive student enrollments. You will oversee campaign execution, optimization, and reporting across platforms while collaborating with analytics, enrollment, finance and marketing teams.

The ideal candidate will bring 7+ years in paid search, strong Google Ads and SA360 experience, and a track record in managing large programs with measurable impact.

Qualifications

• 7+ years of hands-on paid search experience.
• Expert-level Google Ads and SA360; Microsoft Ads preferred.
• Proven success managing large-scale search programs with measurable results.
• Strong understanding of optimization, attribution, bidding, audience targeting, and measurement.
• Experience managing agency relationships and collaborating with cross-functional stakeholders.
• People management and leadership experience.

Responsibilities

• Own day-to-day paid search programs across Google Ads, Microsoft Ads, SA360, and other platforms.
• Optimize campaigns to drive product adoption, student applications, and enrollments while meeting cost goals.
• Translate strategic direction into campaign plans, testing initiatives, and optimization recommendations.
• Monitor performance daily and identify opportunities to improve volume, conversions, and efficiency.
• Lead keyword expansion, audience targeting, bidding strategies, ad copy testing, and structure improvements.
• Collaborate with Analytics, Enrollment, Finance, and Marketing stakeholders to align campaigns with business goals.

Skills

Paid Search

Google Ads

SA360

Agency Management

Data Analysis

Cross-functional Collaboration

Tools

Google Analytics

Tag Management

Excel

Job description

Pearson is seeking a highly analytical Lead Specialist, Performance Marketing to lead paid search initiatives and drive student enrollments. You will oversee campaign execution, optimization, and reporting across platforms while collaborating with analytics, enrollment, finance and marketing teams.

The ideal candidate will bring 7+ years in paid search, strong Google Ads and SA360 experience, and a track record in managing large programs with measurable impact.