Senior Paid Search & Feed Strategy Lead

Starcom

Chicago (IL)

On-site

USD 97,000 - 140,000

Full time

14 days+

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Benefits offered by this job

Paid family leave

Adoption & fertility support

Pet adoption support

Flexible work arrangements

Work Your World program

Job summary

Starcom in Chicago seeks a Paid Search & Feed Strategy Manager to drive performance across Google Shopping, Performance Max, and feed-based campaigns. You will partner with cross-functional teams to optimize product visibility, revenue, and targeting for major brands.

The role requires 5+ years in paid search, hands-on work with Shopping campaigns and product feeds, and strong data skills with Excel/BI tools.

Qualifications

5+ years of paid search experience.
3+ years working directly with Shopping campaigns and product feeds.
Experience with Google Ads, Microsoft Ads, Google Merchant Center, and feed management tools.
Strong understanding of product feed architecture, structured data/schema markup, eCommerce platforms, SKU-level reporting, and Performance Max.
Advanced Excel, Looker Studio, or BI reporting experience

Responsibilities

Own strategy, execution, and optimization of Google Shopping, Performance Max, Microsoft Shopping, feed-based Demand Gen, and dynamic remarketing programs.
Manage campaign structure, bidding strategy, audience segmentation, budget allocation, pacing, and forecasting.
Develop testing roadmaps focused on revenue growth, ROAS, profit, SKU coverage, and customer acquisition.
Translate business priorities into campaign architecture, including priority SKU groups, launch readiness, and promotional support.