Senior Paid Media Strategy Lead

Epsilon; Irving (TX); On-site; USD 100,000 - 186,000; Full time

Benefits offered by this job

Flexible time off

Parental/new child leave

401(k)

Comprehensive health coverage

Tuition assistance

Commuter benefits

Professional development

Employee recognition

Job summary

Epsilon is seeking a Paid Media Strategy Manager to drive data-driven, multi-channel strategies for Fortune 500 clients. You will craft integrated campaigns across paid social, search, programmatic, and retail media, aligning with client goals and ROAS targets.

You will translate analytics into actionable recommendations, partner with account teams, and help grow client engagements while navigating a fast-paced, tech-forward environment.

Qualifications

• 5-7 years of experience in paid media or performance marketing.
• Certifications across Meta Blueprint, Google Ads, Google Analytics or similar.
• Strong knowledge of digital strategies and ROAS optimization.

Responsibilities

• Develop integrated, data-driven paid media strategies across channels.
• Advise on media mix, budget allocation, and platform selection.
• Define campaign performance metrics and measurement plans.
• Analyze data, create visualizations, and tell client stories.
• Support account growth and new business opportunities.
• Present insights and recommendations to clients and internal teams.

Skills

Paid media

Strategic advisory

Data-driven decision making

Communication skills

Education

Certifications in Meta Blueprint / Google Ads / Google Analytics

Tools

Meta Blueprint

Google Ads

Google Analytics

Programmatic platforms

Job description

Epsilon is seeking a Paid Media Strategy Manager to drive data-driven, multi-channel strategies for Fortune 500 clients. You will craft integrated campaigns across paid social, search, programmatic, and retail media, aligning with client goals and ROAS targets.

You will translate analytics into actionable recommendations, partner with account teams, and help grow client engagements while navigating a fast-paced, tech-forward environment.