Senior Paid Media Strategist

Epsilon; New York (NY); On-site; USD 100,000 - 186,000; Full time

Benefits offered by this job

Time off

Family benefits

Health & 401(k)

Job summary

Epsilon is seeking a Paid Media Strategy Manager to join our Digital Consumer Experience Strategy team. You will help develop innovative, data-driven strategies to improve ROAS for Fortune 500 clients and work across paid social, search, programmatic, display, video, and more.

You will collaborate with internal teams and clients, deliver high-quality presentations, and travel up to 30% annually to support client engagements.

Qualifications

• 5-7 years of experience in a paid media, digital media, or performance marketing role.
• Certifications or demonstrated platform expertise across Meta Blueprint, Google Ads, Google Analytics is required.
• Strong knowledge of best-in-class digital strategies and industry trends.
• Experience developing digital marketing programs across multiple channels.
• Ability to translate data into actionable campaign strategies.

Responsibilities

• Be seen as a trusted strategic advisor to internal teams and clients. Build arguments using data, services, and technology.
• Develop integrated, customer-led contact strategies for paid and owned channels.
• Advise on paid media budget allocation, platform selection, and channel roles.
• Navigate major paid media platforms and measurement tools.
• Define campaign performance metrics and measurement plans; analyze data to reveal trends.
• Support account growth and new business development.
• Present and sell ideas to clients in partnership with account management.

Skills

Paid media strategy

Agency experience

Digital marketing

Communication skills

Tools

Meta Blueprint Certification

Google Ads

Google Analytics

Job description

Epsilon is seeking a Paid Media Strategy Manager to join our Digital Consumer Experience Strategy team. You will help develop innovative, data-driven strategies to improve ROAS for Fortune 500 clients and work across paid social, search, programmatic, display, video, and more.

You will collaborate with internal teams and clients, deliver high-quality presentations, and travel up to 30% annually to support client engagements.