Senior Paid Media Strategist - Remote SaaS/Tech

Directive; Richmond (VA); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Mental health benefits

Headspace access

Unlimited PTO

Paid company holidays

Your Birthday Off

End of Year Recharge

Job summary

Directive Consulting is a performance marketing agency serving SaaS and tech companies with a focus on SQLs and Customers. The Paid Strategists handle day-to-day client deliverables, craft custom strategies, and communicate with clients and internal teams to execute paid media work for enterprise SaaS clients.

The role is listed as Senior Account Strategist, Paid Media, with responsibilities across strategy, budgeting, and optimization, plus travel to visit clients about once per year.

Qualifications

• 3+ years experience at a performance/digital marketing agency.
• Experience with B2B SaaS/tech clients in an agency setting.
• Expertise across paid search and paid social advertising (Google, Facebook, LinkedIn).
• Proficiency with advertising platforms like Google Ads, Facebook Business Manager, LinkedIn Campaign Manager.
• Strong PPC knowledge: keyword research, copywriting, bidding, optimization.
• Ability to analyze data with Google Analytics/GA4/Excel and make data-driven decisions.

Responsibilities

• Oversee and lead a collection of Paid Media accounts.
• Serve as direct support to client contacts.
• Weekly communication with vendors/partners to align on tasks and quality.
• Drive referrals via client relationships and network.
• Build quarterly client strategies.
• Create, maintain, and optimize budgets for paid media campaigns.
• Understand client positioning and value propositions.
• Confirm lead routing in CRM.
• Understand Programmatic campaigns' value.
• Maintain personal productivity and utilization.
• Collaborate with Associate Director to meet goals.
• Execute and optimize PPC campaigns across Google, Facebook, LinkedIn to maximize ROI.

Skills

Paid search

Paid social

Google Ads

Facebook Ads

LinkedIn Ads

B2B SaaS

Analytics

Campaign optimization

Vendor management

CRM proficiency

Tools

Google Analytics

GA4

Excel

Facebook Business Manager

LinkedIn Campaign Manager

CRM systems

Job description

Directive Consulting is a performance marketing agency serving SaaS and tech companies with a focus on SQLs and Customers. The Paid Strategists handle day-to-day client deliverables, craft custom strategies, and communicate with clients and internal teams to execute paid media work for enterprise SaaS clients.

The role is listed as Senior Account Strategist, Paid Media, with responsibilities across strategy, budgeting, and optimization, plus travel to visit clients about once per year.