Senior Paid Media Performance Strategist for Ecommerce

DC International; Carrollton (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

DC International in Carrollton, TX, is seeking an Experienced Performance Marketing Specialist, Paid Media to manage campaigns for Coverstore and Leatherology. You’ll work with a cross-functional team to optimize paid search, social, and display advertising while leveraging analytics to fuel growth.

Join a data-driven marketing squad focused on testing, automation, and scalable performance, with a strong emphasis on tracking integrity and business impact.

Qualifications

• 2+ years in an ecommerce performance marketing role.
• Bachelor's degree in Business, Marketing or related field.
• Hands-on with paid search, paid social, programmatic display, and biddable media.
• Experience using AI tools to automate reporting and analysis.
• Strong analytics, web analytics, SEO, email marketing, and attribution knowledge.
• Advanced Excel skills and proficient in Word/PowerPoint.
• Excellent communication, project management, and attention to detail.
• Local to the Dallas–Fort Worth area.

Responsibilities

• Manage and optimize campaigns across Google/Microsoft Ads and marketplace ads.
• Conduct keyword research and optimize bidding, creative, and copy.
• Build and launch paid social campaigns across Meta, YouTube, TikTok, and more.
• Produce weekly/monthly paid media reports and monitor performance dashboards.
• Ensure accurate tracking across platforms with UTMs and conversion tags.
• Assist with budgeting, pacing, and forecasting; identify scaling opportunities.
• Design and run A/B tests on ads, landing pages, and audiences.
• Collaborate with marketing, design, and analytics teams.

Skills

Ecommerce performance marketing

Analytical thinking

Strong communication

Excel proficiency

Project management

Team collaboration

Local to Dallas–Fort Worth area

Education

Bachelor's degree in Business/Marketing or related field

Tools

Google Ads

Microsoft Ads

Amazon/Walmart Sponsored Ads

Meta Ads

Shopify

Google Analytics

AI tools for automation

Job description

DC International in Carrollton, TX, is seeking an Experienced Performance Marketing Specialist, Paid Media to manage campaigns for Coverstore and Leatherology. You’ll work with a cross-functional team to optimize paid search, social, and display advertising while leveraging analytics to fuel growth.

Join a data-driven marketing squad focused on testing, automation, and scalable performance, with a strong emphasis on tracking integrity and business impact.