Remote Digital Retail Brand Manager

Carhartt, Inc.; Dearborn, Northern (MI, KY); Hybrid; USD 80,000 - 110,000; Full time

Job summary

Carhartt, Inc. is seeking a Retail Brand Manager – Digital to lead strategic marketing plans for key digital Channel Partners. You will balance brand integrity with sales goals, define the digital shopping journey, and provide strategy guidance to retail marketing peers and external agencies.

You will collaborate with Sales, Product and Planning to develop multi-year plans, manage budgets, and drive ROI across campaigns. Travel up to 25% and a remote work setup are included.

Qualifications

• Bachelor's degree in Business Administration or Marketing or equivalent experience.
• Minimum 6 years in digital marketing or commerce, with 3 years in eCommerce/retail marketing.
• Experience with apparel/retail industries preferred.
• Strong communication and executive presentation skills.
• Ability to strategize and influence cross-functional teams.

Responsibilities

• Transform Brand Marketing strategy into digital account plans and go-to-market execution.
• Act as main point of contact with Channel accounts to optimize ROI.
• Drive traffic, revenue, and brand awareness across digital channels.
• Manage cross-functional programs across accounts and vendors.
• Provide direction on digital marketing spend and partner support.
• Align with Brand Marketing on brand strategies and KPI dashboards.
• Collaborate with analytics teams to report on campaign performance.

Skills

Digital marketing

eCommerce

Retail marketing

Verbal and written communication

Strategic thinking

Data interpretation / analytics

Advertising knowledge (Google / MSN/B링

Education

Bachelor's Degree in Business Administration or Marketing

Tools

PPC advertising

HTML / rich media

Job description

Carhartt, Inc. is seeking a Retail Brand Manager – Digital to lead strategic marketing plans for key digital Channel Partners. You will balance brand integrity with sales goals, define the digital shopping journey, and provide strategy guidance to retail marketing peers and external agencies.

You will collaborate with Sales, Product and Planning to develop multi-year plans, manage budgets, and drive ROI across campaigns. Travel up to 25% and a remote work setup are included.