Senior Paid Media Strategist

Freelancingforgood; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

An innovative firm is seeking a Senior Paid Media Strategist to lead the charge in optimizing paid media strategies across various platforms. This remote role demands expertise in Google Ads and paid social campaigns, with a focus on B2B lead generation. You'll collaborate with clients to develop tailored strategies that align with their business objectives, ensuring measurable results. Join a dynamic team where your analytical skills and creative spirit will thrive, as you drive impactful campaigns and contribute to the agency's growth in a fast-paced environment.

Qualifications

• 4+ years in creating and optimizing Google Ads campaigns.
• Experience with multi-channel paid media strategies.

Responsibilities

• Manage and optimize paid media strategies for clients.
• Cultivate client partnerships and report on campaign performance.

Skills

Google Ads

Paid Social Campaigns

B2B Lead Generation

Google Tag Manager

Excel/Google Sheets

Web Analytics

Data-driven Decision Making

Campaign Optimization

Job description

Mad Fish Digital is looking for a Senior Paid Media Strategist to join their team.

Overview:

• Freelance position
• Language: English
• Location: Anywhere (Remote)
• Salary: $38 – $43 per hour
• Applications closing: 9th May

Job Description

Senior Paid Media Strategists play an important role at Mad Fish. This position is directly responsible for managing a significant portion of our paid media client portfolio. They possess an advanced degree of experience with paid media such that they are capable of connecting strategy directly to a client’s business objectives without hesitation.

Tasked with the creation and continually optimising paid media strategies, Senior Paid Media Strategists autonomously develop and execute cutting edge cross-channel paid media strategies with the utmost precision. They rely on a wealth of experience to construct solutions to emerging challenges for the paid media team.

As an experienced resource for the agency, Senior Paid Media Strategists are driving Mad Fish’s collective knowledge forward through calculated testing, critical thinking, and a steadfast commitment to improving our services.

Responsibilities

As a Senior Paid Media Strategist at Mad Fish Digital, you will be responsible for the following:

• Operate as the internal point-of-contact for assigned paid media clients
• Cultivate client partnerships through the development and execution of custom paid media strategies
• Create, manage and optimize all campaign types in Google and Bing ad platforms
• Create, manage and optimize paid social campaigns on LinkedIn, Meta, X, Pinterest and TikTok.
• Work collaboratively with Client Strategists to discuss account performance, goals, and recommendations
• Report on campaign performance and results, both internally and externally
• Communicate regularly with Client Strategists and other cross-functional team members to ensure client goals are being met
• Develop and implement paid media strategies for new clients and existing clients
• Participate in prospective client meetings and speak to our paid media philosophy
• Seamlessly onboard new paid media clients
• Proactively identify issues in client accounts and provide solutions to team members and clients

Role Requirements

We are looking for someone who has/is:

• a minimum of4 years of experiencewith creating, managing and optimizing full funnel campaign strategies within Google Ads in an agency environment, including experience with Search, Display, Performance Max, Video, and Shopping campaign types
• a minimum of 4 years of experiencecreating, managing and optimizing paid social campaigns across multiple platforms (LinkedIn, Meta, Pinterest, TikTok, X)
• confident in your ability to develop multi-channel paid media strategies that connect directly to the client’s business objectives, delivering quantifiable results
• recent experience developing, implementing, and optimising cross-platform B2B Lead Generationstrategies
• experience with Google Tag Manager, conversion tracking troubleshooting, and data validation strongly preferred
• an excellent communicator, proficient in leading reporting calls with marketing directors, CMOs and business owners
• a reporting wiz, drawing data driven insights to report regularly on performance and testing. You have an advanced understanding of Excel/Google Sheets and expedite your analysis through the use of these tools
• possess a master level understanding of web analytics and attribution models to the extent that can identify and correct abnormal patterns
• make decisions based on data
• run tests with a clearly defined purpose and methodology resulting in actionable learnings
• an advanced understanding of paid media strategy and the marketing funnel
• organised and methodical, able to manage multiple and shifting priorities
• manage your time effectively to meet deadlines in spite of unforeseen occurrences
• love collaboration and have a creative spirit
• learn with passion and look to capitalise on educational opportunities
• thrive in fast-paced environments and prioritise well

How to apply?

To apply for this role, please fill in the application form.