Senior Paid Media Strategist

Ciena Corporation; Scaggsville (MD); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Health, dental, vision plans

401(k) with company match

Employee stock purchase program

Employee assistance program

Job summary

Ciena Corporation is seeking a Digital Marketing Specialist to drive paid media campaigns across LinkedIn, Google Ads, Meta, YouTube, and more. You will coordinate setup, trafficking, QA testing, and launch activities with internal teams and agency partners, while ensuring assets and audiences are correctly configured.

The role emphasizes data-driven optimization, campaign reporting, and cross-functional collaboration in a dynamic, global environment, with opportunities to develop new skills and

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field.
• 3+ years of digital marketing, paid media, marketing operations, or campaign execution.
• Quantitative and analytical application of numbers, data, and marketing metrics.
• Experience analyzing campaign reporting to identify trends, measure results, and optimize.
• Experience supporting digital marketing campaigns across LinkedIn, Google Ads, Meta, YouTube, DV360, or similar platforms.
• Proficiency with Microsoft Excel and marketing analytics tools.

Responsibilities

• Execute paid digital marketing campaigns across LinkedIn, display advertising, YouTube, and other paid media channels.
• Coordinate campaign setup, trafficking, QA testing, and launch activities with internal teams and agency partners.
• Configure audiences, campaign settings, implementation tracking, and creative asset management.
• Deploy localized versions of global campaigns across priority regions.
• Manage creative rotations, budget pacing, and day-to-day campaign activities.
• Monitor pacing, delivery, and KPIs while preparing recurring performance reports.
• Gather requirements and coordinate deliverables for campaign planning.

Skills

Digital marketing

Campaign analysis

Excel

Marketing analytics

Paid media

Education

Bachelor's degree in Marketing or related field

Tools

LinkedIn

Google Ads

Meta (Facebook)

YouTube

DV360

Job description

Ciena Corporation is seeking a Digital Marketing Specialist to drive paid media campaigns across LinkedIn, Google Ads, Meta, YouTube, and more. You will coordinate setup, trafficking, QA testing, and launch activities with internal teams and agency partners, while ensuring assets and audiences are correctly configured.

The role emphasizes data-driven optimization, campaign reporting, and cross-functional collaboration in a dynamic, global environment, with opportunities to develop new skills and