Paid Media, Sr Associate - Location: US MD - Maple Lawn

Ciena Corporation; Scaggsville (MD); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Health, dental, vision plans

401(k) with company match

Employee stock purchase program

Employee assistance program

Job summary

Ciena Corporation is seeking a Digital Marketing Specialist to drive paid media campaigns across LinkedIn, Google Ads, Meta, YouTube, and more. You will coordinate setup, trafficking, QA testing, and launch activities with internal teams and agency partners, while ensuring assets and audiences are correctly configured.

The role emphasizes data-driven optimization, campaign reporting, and cross-functional collaboration in a dynamic, global environment, with opportunities to develop new skills and

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or related field.
• 3+ years of digital marketing, paid media, marketing operations, or campaign execution.
• Quantitative and analytical application of numbers, data, and marketing metrics.
• Experience analyzing campaign reporting to identify trends, measure results, and optimize.
• Experience supporting digital marketing campaigns across LinkedIn, Google Ads, Meta, YouTube, DV360, or similar platforms.
• Proficiency with Microsoft Excel and marketing analytics tools.

Responsibilities

• Execute paid digital marketing campaigns across LinkedIn, display advertising, YouTube, and other paid media channels.
• Coordinate campaign setup, trafficking, QA testing, and launch activities with internal teams and agency partners.
• Configure audiences, campaign settings, implementation tracking, and creative asset management.
• Deploy localized versions of global campaigns across priority regions.
• Manage creative rotations, budget pacing, and day-to-day campaign activities.
• Monitor pacing, delivery, and KPIs while preparing recurring performance reports.
• Gather requirements and coordinate deliverables for campaign planning.

Skills

Digital marketing

Campaign analysis

Excel

Marketing analytics

Paid media

Education

Bachelor's degree in Marketing or related field

Tools

LinkedIn

Google Ads

Meta (Facebook)

YouTube

DV360

Job description

How you will make an impact:

• Execute paid digital marketing campaigns across LinkedIn, display advertising, YouTube, and other paid media channels.
• Coordinate campaign setup, trafficking, quality assurance testing, and launch activities with internal teams and agency partners.
• Configure audiences, campaign settings, implementation tracking, and creative asset management activities.
• Deploy localized versions of global advertising campaigns across priority regions.
• Manage creative rotations, budget pacing requests, and day-to-day campaign activities.
• Monitor campaign pacing, delivery, and key performance metrics while preparing recurring performance reports.
• Gather requirements, track action items, and coordinate deliverables for campaign planning activities.

The must haves:

• Education: Bachelor’s degree in Marketing, Business, Communications, Digital Media, or a related field.
• Experience: 3+ years of experience in digital marketing, paid media, marketing operations, or campaign execution.
• Quantitative and analytical application of numbers, data, and marketing metrics.
• Experience analyzing campaign reporting and marketing performance data to identify trends, measure results, and recommend optimizations.
• Experience supporting digital marketing campaigns across one or more paid media platforms, including LinkedIn, Google Ads, Meta, YouTube, DV360, or similar platforms.
• Utilization of Microsoft Excel and marketing analytics or reporting tools.

Nice to haves:

• Ability to work in a geographically dispersed team across a multi-functional organization.
• Initiative to advance projects with limited direction.
• Adaptability and willingness to learn new digital marketing platforms, tools, and best practices.
• Commitment to achieving goals and meeting deadlines.
• Attention to detail and delivery of high-quality work.
• Organizational skills to manage multiple projects while maintaining attention to detail.
• Ability to listen, learn, and incorporate feedback and mentoring.

Pay Range: USD 65,000 to 100,000 Pay ranges at Ciena are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations, reflecting our diverse products, industries, and lines of business. Please note that the pay range information provided in this posting pertains specifically to the primary location, which is the top location listed in case multiple locations are available. Non-Sales employees may be eligible for a discretionary incentive bonus, while Sales employees may be eligible for a sales commission.

In addition to competitive compensation, Ciena offers a comprehensive benefits package:

• medical, dental, and vision plans
• participation in 401(K) (USA) & DCPP (Canada) with company matching
• Employee Stock Purchase Program (ESPP)
• Employee Assistance Program (EAP)
• company-paid holidays
• paid sick leave
• vacation time

We also comply with all applicable laws regarding Paid Family Leave and other leaves of absence.

Ciena values the diversity of its workforce and respects its employees as individuals.

We do not tolerate any form of discrimination.

Ciena is an Equal Opportunity Employer, including disability and protected veteran status.

If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.

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