Paid Media, Sr Associate - Location: US MD - Maple Lawn

Ciena; Baltimore (MD); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) with company matching

ESPP

Job summary

Ciena is seeking a digital marketing professional to connect global paid programs with regional priorities, ensuring data-driven campaign execution and robust reporting across multiple markets.

You will build expertise in paid media channels, analytics, and marketing tech while contributing to campaign operations and optimization efforts in a flexible, people-first environment.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field.
• 3+ years of experience in digital marketing, paid media, marketing operations, or campaign execution.
• Quantitative and analytical application of numbers, data, and marketing metrics.
• Experience analyzing campaign reporting and marketing performance data to identify trends, measure results, and recommend optimizations.
• Experience supporting digital marketing campaigns across paid media platforms, including LinkedIn, Google Ads, Meta, YouTube, DV360, or similar platforms.
• Utilization of Microsoft Excel and marketing analytics or reporting tools.

Responsibilities

• Execute paid digital marketing campaigns across LinkedIn, display advertising, YouTube, and other paid media channels.
• Coordinate campaign setup, trafficking, quality assurance testing, and launch activities with internal teams and agency partners.
• Configure audiences, campaign settings, implementation tracking, and creative asset management activities.
• Deploy localized versions of global advertising campaigns across priority regions.
• Manage creative rotations, budget pacing requests, and day-to-day campaign activities.
• Monitor campaign pacing, delivery, and key performance metrics while preparing recurring performance reports.
• Gather requirements, track action items, and coordinate deliverables for campaign planning activities.

Skills

Digital marketing

Paid media

Campaign execution

Marketing operations

Marketing analytics

Excel

Education

Bachelor's degree

Tools

LinkedIn

Google Ads

Meta

YouTube

DV360

Microsoft Excel

Job description

As the global leader in high-speed connectivity, Ciena is committed to a people-first approach. Our teams enjoy a culture focused on prioritizing a flexible work environment that empowers individual growth, well-being, and belonging. We're a technology company that leads with our humanity-driving our business priorities alongside meaningful social, community, and societal impact.

This role connects global paid digital marketing programs with regional marketing priorities to help deliver consistent, data-driven campaign execution across multiple markets. The position contributes to campaign operations, reporting, and optimization efforts that support Ciena's digital marketing objectives. It offers an opportunity to build expertise across paid media channels, campaign analytics, and digital marketing technologies.

How you will make an impact:

• Execute paid digital marketing campaigns across LinkedIn, display advertising, YouTube, and other paid media channels.
• Coordinate campaign setup, trafficking, quality assurance testing, and launch activities with internal teams and agency partners.
• Configure audiences, campaign settings, implementation tracking, and creative asset management activities.
• Deploy localized versions of global advertising campaigns across priority regions.
• Manage creative rotations, budget pacing requests, and day-to-day campaign activities.
• Monitor campaign pacing, delivery, and key performance metrics while preparing recurring performance reports.
• Gather requirements, track action items, and coordinate deliverables for campaign planning activities.

The must haves:

• Education: Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field.
• Experience: 3+ years of experience in digital marketing, paid media, marketing operations, or campaign execution.
• Quantitative and analytical application of numbers, data, and marketing metrics.
• Experience analyzing campaign reporting and marketing performance data to identify trends, measure results, and recommend optimizations.
• Experience supporting digital marketing campaigns across one or more paid media platforms, including LinkedIn, Google Ads, Meta, YouTube, DV360, or similar platforms.
• Utilization of Microsoft Excel and marketing analytics or reporting tools.

Nice to haves:

• Ability to work in a geographically dispersed team across a multi-functional organization.
• Initiative to advance projects with limited direction.
• Adaptability and willingness to learn new digital marketing platforms, tools, and best practices.
• Commitment to achieving goals and meeting deadlines.
• Attention to detail and delivery of high-quality work.
• Organizational skills to manage multiple projects while maintaining attention to detail.
• Ability to listen, learn, and incorporate feedback and mentoring.

Pay Range:

USD 65,000 to 100,000

Pay ranges at Ciena are designed to accommodate variations in knowledge, skills, experience, market conditions, and locations, reflecting our diverse products, industries, and lines of business. Please note that the pay range information provided in this posting pertains specifically to the primary location, which is the top location listed in case multiple locations are available.

Non-Sales employees may be eligible for a discretionary incentive bonus, while Sales employees may be eligible for a sales commission. In addition to competitive compensation, Ciena offers a comprehensive benefits package, including medical, dental, and vision plans, participation in 401(K) (USA) & DCPP (Canada) with company matching, Employee Stock Purchase Program (ESPP), Employee Assistance Program (EAP), company-paid holidays, paid sick leave, and vacation time. We also comply with all applicable laws regarding Paid Family Leave and other leaves of absence.

At Ciena, we are committed to building and fostering an environment in which our employees feel respected, valued, and heard. Ciena values the diversity of its workforce and respects its employees as individuals. We do not tolerate any form of discrimination.

Ciena is anEqual Opportunity Employer, including disability and protected veteran status.

If contacted in relation to a job opportunity, please advise Ciena of any accommodation measures you may require.