Senior Paid Media Lead — Growth & Optimization | Equity

SNAP, Inc.; Chicago (IL); On-site; USD 121,000 - 214,000; Full time

Benefits offered by this job

RSUs equity

Paid parental leave

Medical coverage

Mental health support

Job summary

Snap Inc. is seeking an exceptional Paid Media Lead to develop, execute, and optimize integrated paid media campaigns across the full marketing funnel.

The role blends strategic thinking with hands‑on execution inside Google Ads, Meta, TikTok, and LinkedIn, driving measurable results and collaborating across cross‑functional teams. The candidate should have extensive experience in paid search and paid social, strong measurement capabilities, and thrive in a fast‑paced environment with a default

Qualifications

• 7+ years of experience in media planning, buying, and campaign management.
• Extensive hands‑on experience building and optimizing campaigns on Google Ads, Meta Ads, TikTok, LinkedIn.
• Proven ability to translate business objectives into multi‑channel media plans and strategies.
• Strong knowledge of optimization, bidding, attribution, and performance measurement.

Responsibilities

• Develop paid media strategies translating marketing objectives into channel plans and budgets.
• Own planning, activation, optimization, and performance across paid media channels (Google, Meta, TikTok, LinkedIn).
• Hands‑on within ad platforms to build campaigns, bid, target, troubleshoot, and optimize.
• Lead paid search strategy: keywords, structure, bidding, audience, negative keywords, ads.
• Manage budgets and pacing to align with business priorities across channels.
• Analyze performance and provide actionable insights to marketing and partners.
• Partner with Analytics and Data Science to develop measurement frameworks and attribution.
• Design testing roadmaps for audiences, creative, bidding, placements.

Skills

Google Ads

Meta Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Multi‑channel strategy

Campaign optimization

Budget management

Job description

Snap Inc. is seeking an exceptional Paid Media Lead to develop, execute, and optimize integrated paid media campaigns across the full marketing funnel.

The role blends strategic thinking with hands‑on execution inside Google Ads, Meta, TikTok, and LinkedIn, driving measurable results and collaborating across cross‑functional teams. The candidate should have extensive experience in paid search and paid social, strong measurement capabilities, and thrive in a fast‑paced environment with a default