Senior Paid Media Lead: Multi-Channel Growth Expert

SNAP, Inc.; New York (NY); On-site; USD 121,000 - 214,000; Full time

Benefits offered by this job

Paid parental leave

Medical coverage

Mental health support

RSU equity

Job summary

Snap Inc. is seeking an exceptional Paid Media Lead to shape and execute integrated campaigns across the full marketing funnel. You will own strategy, planning, activation, and optimization on Google Ads, Meta, TikTok, and LinkedIn, collaborating with analytics, brand, and product teams to drive measurable impact.

The role requires 7+ years in media leadership, strong hands-on platform experience, and the ability to translate objectives into optimized media plans with clear accountability.

Qualifications

• 7+ years in media planning, buying and campaign management.
• Hands-on experience with Google Ads (Paid Search/YouTube/PMax), Meta, TikTok and LinkedIn.
• Ability to translate objectives into actionable media plans and measure results.

Responsibilities

• Develop paid media strategies translating business goals into channel plans.
• Own campaign planning, activation, optimization and performance across major channels.
• Hands-on ad platform work, bidding, targeting and troubleshooting performance.
• Lead search strategy, keyword development and account structure.
• Manage budgets and pacing across campaigns to align with priorities.
• Analyze data to provide actionable insights for marketing partners.
• Collaborate with analytics and data science for measurement frameworks.
• Design testing roadmaps across audiences, creatives and platforms.
• Partner with cross-functional teams to align paid media to business goals.

Skills

Paid media strategy

Google Ads

Meta Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Campaign optimization

Data analysis

Cross-functional collaboration

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Job description

Snap Inc. is seeking an exceptional Paid Media Lead to shape and execute integrated campaigns across the full marketing funnel. You will own strategy, planning, activation, and optimization on Google Ads, Meta, TikTok, and LinkedIn, collaborating with analytics, brand, and product teams to drive measurable impact.

The role requires 7+ years in media leadership, strong hands-on platform experience, and the ability to translate objectives into optimized media plans with clear accountability.