Paid Media Lead — Strategy, Growth & RSU Equity

SNAP, Inc.; Los Angeles (CA); On-site; USD 121,000 - 214,000; Full time

Benefits offered by this job

Paid parental leave

Comprehensive medical coverage

Emotional and mental health support

Job summary

Snap Inc. is seeking a Paid Media Lead to shape and execute integrated campaigns across Google Ads, Meta, TikTok, and LinkedIn. You will own strategy, planning, and hands-on optimization to drive measurable results in a fast-paced environment.

The role requires deep experience in paid media, strong analytics, and collaboration with Marketing and cross-functional teams. Expect a hybrid work model and competitive compensation.

Qualifications

• 7+ years of experience in media planning, buying, and campaign management.
• Hands-on experience with Google Ads (Paid Search/YouTube/PMax), Meta Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager.
• Experience developing integrated, multi-channel media strategies and translating business objectives into actionable media plans.
• Strong understanding of paid media optimization, bidding strategies, attribution, and performance measurement.
• Ability to manage large paid media budgets across multiple platforms and campaigns.

Responsibilities

• Develop paid media strategies and plans translating objectives into channel, audience, budget, and optimization recommendations.
• Own campaign planning, activation, optimization, and performance across key paid media channels.
• Work hands-on within advertising platforms to build campaigns, bid, target, and troubleshoot performance.
• Lead paid search strategy, including keyword development, account structure, bidding, and negative keyword management.
• Analyze performance and translate data into actionable insights for Marketing and partners.
• Partner with Analytics and Data Science to develop measurement frameworks and evaluate media effectiveness.
• Design and execute testing roadmaps across audiences, creative, bidding strategies, and platforms.
• Collaborate with cross-functional teams to align paid media with broader goals.

Skills

Media planning

Campaign optimization

Analytical skills

Cross-functional collaboration

Strategic thinking

Tools

Google Ads

Meta Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Job description

Snap Inc. is seeking a Paid Media Lead to shape and execute integrated campaigns across Google Ads, Meta, TikTok, and LinkedIn. You will own strategy, planning, and hands-on optimization to drive measurable results in a fast-paced environment.

The role requires deep experience in paid media, strong analytics, and collaboration with Marketing and cross-functional teams. Expect a hybrid work model and competitive compensation.