Senior Paid Media Specialist — Growth & Optimization Lead

Philip Morris International U.S.; Stamford (CT); Hybrid; USD 97,000 - 121,000; Full time

Benefits offered by this job

Hybrid Smart Work model

Medical, dental, vision coverage

401(k) match

Job summary

Philip Morris International Inc. in Stamford, CT is seeking a Senior Paid Media Specialist to help launch and scale a new U.S. category and brand.

You will lead audience‑led media strategy, manage the media agency of record, optimize campaigns, and measure performance to drive awareness, demand, and growth. Collaborating with marketing, analytics, and creative teams, you will build full‑funnel plans, develop reporting dashboards, stay ahead of industry trends, and serve as a paid media expert

Qualifications

• Bachelor's degree in Business, Marketing, Communications, or related field.
• 5+ years of paid media experience, including agency experience.
• Strong expertise in digital media strategy, planning, buying, and optimization.
• Experience with programmatic media, DSPs, targeting, measurement, and analytics platforms.
• Strong analytical, communication, and stakeholder management skills.
• Experience with reporting tools such as Datorama; Google Analytics preferred.
• Highly organized with the ability to manage multiple priorities.
• Digital-first experience required; print and out-of-home experience a plus.
• Experience in restricted categories, DTC businesses, or technology brands preferred.
• Authorized to work in the U.S. without sponsorship.

Responsibilities

• Lead planning, activation, optimization, and management of paid media campaigns across digital and offline channels.
• Manage the media agency of record and ensure successful execution against objectives, budgets, and timelines.
• Develop full-funnel media strategies aligned to brand and commercial goals.
• Build audience and geographic targeting plans with internal and agency partners.
• Monitor campaign performance and provide data-driven recommendations.
• Establish measurement frameworks tied to business results, including sales and ROAS.
• Create reports, dashboards, and presentations for stakeholders.
• Design and evaluate testing across audiences, creative, placements, landing pages, and channels.
• Partner with marketing, analytics, and creative teams to improve performance and scale successful campaigns.
• Stay current on industry trends, media technologies, privacy developments, and emerging platforms.
• Serve as a paid media subject matter expert across the organization.

Skills

Paid media strategy

Campaign optimization

Audience targeting

Data analysis

Stakeholder management

Reporting

Cross-functional collaboration

Education

Bachelor's degree in Business, Marketing, Communications, or related field

Tools

Datorama

Google Analytics

Job description

Philip Morris International Inc. in Stamford, CT is seeking a Senior Paid Media Specialist to help launch and scale a new U.S. category and brand.

You will lead audience‑led media strategy, manage the media agency of record, optimize campaigns, and measure performance to drive awareness, demand, and growth. Collaborating with marketing, analytics, and creative teams, you will build full‑funnel plans, develop reporting dashboards, stay ahead of industry trends, and serve as a paid media expert