Senior Paid Media Specialist: Data-Driven Growth

Tanium; Reston (VA); Hybrid; USD 85,000 - 115,000; Full time

Benefits offered by this job

Health benefits

401(k) plan with company match

Employee assistance program

Job summary

Tanium is seeking a detail-oriented Senior Digital Specialist, Paid Media, to scale our presence across digital channels. You will analyze performance, execute campaigns, and optimize with data-driven insights while collaborating with a global demand gen team.

The role reports to the Director of Digital Marketing and involves hands-on optimization, tracking setup, and leveraging AI tools to accelerate results in a fast-moving tech environment.

Qualifications

• Bachelor's degree or equivalent experience.
• 3 years of digital marketing experience, preferably in B2B technology
• Experience with major ad platforms: Google Ads, LinkedIn Ads, Meta, or Display Ads; experience with emerging channels is a plus
• Strong analytical skills with Excel/GA4 and ad platform reporting
• Familiarity with Marketo and Salesforce is a plus

Responsibilities

• Analyze digital campaign performance on a regular cadence, identify trends, and translate data into clear insights and optimization recommendations
• Support campaign execution across emerging digital channels, including campaign builds, targeting setup, and launch QA, based on strategy and budgets set by the Digital team
• Monitor daily budget pacing and flag spend or performance risks early
• Run hands-on optimizations across creative, audiences, and bids
• Use AI tools to accelerate performance analysis, reporting, and optimization, and help build automated workflows that scale the team's execution
• Set up and maintain tracking, including pixels, UTM parameters, and naming conventions, with Marketing Operations, and validate that data flows accurately into Marketo and Salesforce
• Partner with the Integrated Campaigns and creative teams to adapt messaging and creative for each platform
• Support A/B testing and incrementarity measurement
• Stay curious about new ad platforms and features, and recommend tests to try

Skills

Data analysis

Digital marketing

Paid media

Campaign optimization

Excel

Education

Bachelor's degree

Tools

Google Ads

LinkedIn Ads

Meta

Display Ads

Marketo

Salesforce

Job description

Tanium is seeking a detail-oriented Senior Digital Specialist, Paid Media, to scale our presence across digital channels. You will analyze performance, execute campaigns, and optimize with data-driven insights while collaborating with a global demand gen team.

The role reports to the Director of Digital Marketing and involves hands-on optimization, tracking setup, and leveraging AI tools to accelerate results in a fast-moving tech environment.