Senior Paid Media Growth & Optimization Strategist

Tanium; Durham (NC); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Tanium is seeking a Senior Digital Specialist, Paid Media, to scale our paid media programs across search, social, programmatic and video. This role will analyze campaign performance, translate data into actionable insights, and collaborate with the Digital Marketing team to optimize budgets and creative approaches.

Based in the Durham, NC area with a hybrid schedule (office-based at least three days per week), you will help drive demand generation and contribute to Tanium's global digital

Responsibilities

• Analyze digital campaign performance on a regular cadence, identify trends, and translate data into clear insights and optimization recommendations
• Support campaign execution across emerging digital channels, including campaign builds, targeting setup, and launch QA
• Monitor daily budget pacing and flag spend or performance risks early

Job description

Tanium is seeking a Senior Digital Specialist, Paid Media, to scale our paid media programs across search, social, programmatic and video. This role will analyze campaign performance, translate data into actionable insights, and collaborate with the Digital Marketing team to optimize budgets and creative approaches.

Based in the Durham, NC area with a hybrid schedule (office-based at least three days per week), you will help drive demand generation and contribute to Tanium's global digital