Senior Digital Specialist, Paid Media

Tanium; Emeryville (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Tanium is seeking a detail-oriented Senior Digital Specialist, Paid Media, to scale our presence on new digital channels and support our go-to-market motion. Based in Emeryville, CA, the role operates on a hybrid schedule with in-office days required three times per week.

You will analyze campaign performance, translate data into actionable optimization recommendations, and assist with campaign builds, targeting, and QA across paid search, paid social, programmatic and video channels.

Responsibilities

• Analyze digital campaign performance on a regular cadence, identify trends, and translate data into clear insights and optimization recommendations
• Support campaign execution across emerging digital channels, including campaign builds, targeting setup, and launch QA, based on strategy and budgets set by the Digital team
• Monitor daily budget pacing and flag spend or performance risks early

Job description

This position follows the Company’s hybrid schedule which currently requires employees to work in the office at one of the following locations a minimum of three days per week: Addison, TX; Bellevue, WA; Durham, NC; Emeryville, CA; or Reston, VA. Tanium is seeking a detail-oriented, data-driven Senior Digital Specialist, Paid Media, to help scale our presence on new and emerging digital advertising channels that support Tanium's go-to-market motion. Reporting to the Director of Digital Marketing, you will support the Digital team's channel strategy and make a measurable impact by executing campaigns, analyzing performance, and turning data into clear optimization recommendations. This role is a great fit for someone who loves digging into data, sweats the details, and wants to grow alongside fast-evolving ad platforms. You'll also learn best practices from a team managing significant investment across paid search, paid social, programmatic and video channels, giving you broad exposure to Tanium's global digital and demand gen programs.

Job Function

• Analyze digital campaign performance on a regular cadence, identify trends, and translate data into clear insights and optimization recommendations
• Support campaign execution across emerging digital channels, including campaign builds, targeting setup, and launch QA, based on strategy and budgets set by the Digital team
• Monitor daily budget pacing and flag spend or performance risks early