Senior Digital Ads Specialist: Emerging Channels

Tanium; Emeryville (CA); Hybrid; USD 85,000 - 115,000; Full time

Benefits offered by this job

Equity awards

Medical insurance

Dental insurance

Vision plan

Family planning benefits

HSA

FSA

401(k) with match

Life insurance

Disability insurance

Employee assistance program

Volunteer time off

Job summary

Tanium is seeking a detail-oriented Senior Digital Specialist, Emerging Ads, to scale our presence on new digital channels and support our go-to-market motion. You will analyze campaigns, execute across channels, and optimize performance with a data-driven approach. Reporting to the Director of Digital Marketing, you’ll work in a hybrid schedule at multiple U.S.

locations, including Emeryville, CA. The role offers growth with AI-driven tools and exposure to paid search, social, programmatic, and

Qualifications

• Bachelor's degree or equivalent experience.
• 3 years of digital marketing experience, preferably in B2B technology.
• Hands-on experience with at least one major ad platform (Google Ads, LinkedIn Ads, Meta, Display Ads); experience with emerging channels is a plus.
• Strong analytical skills with Excel/GA4, ad platform reporting.
• Familiarity with Marketo and Salesforce is a plus.

Responsibilities

• Analyze digital campaign performance on a regular cadence, identify trends, and translate data into insights and optimization recommendations.
• Support campaign execution across emerging digital channels, including campaign builds, targeting setup, and launch QA, based on strategy and budgets.
• Monitor daily budget pacing and flag spend or performance risks early.
• Run hands-on optimizations across creative, audiences, and bids.
• Use AI tools to accelerate performance analysis, reporting, and optimization, and build automated workflows that scale the team’s execution.
• Set up and maintain tracking (pixels, UTM, naming conventions) with Marketing Operations; validate data flows into Marketo and Salesforce.
• Partner with Integrated Campaigns and creative teams to adapt messaging and creative for each platform.
• Support A/B testing and incrementality measurement.
• Stay curious about new ad platforms and features, and recommend tests to try.

Skills

Digital marketing analytics

Campaign optimization

Excel/GA4

Data-driven

AI tools usage

Education

Bachelor's degree or equivalent

Tools

Google Ads

LinkedIn Ads

Meta/Facebook Ads

Display Ads

Job description

Tanium is seeking a detail-oriented Senior Digital Specialist, Emerging Ads, to scale our presence on new digital channels and support our go-to-market motion. You will analyze campaigns, execute across channels, and optimize performance with a data-driven approach. Reporting to the Director of Digital Marketing, you’ll work in a hybrid schedule at multiple U.S.

locations, including Emeryville, CA. The role offers growth with AI-driven tools and exposure to paid search, social, programmatic, and