Senior Paid Media Manager: Strategy, Optimization & Analytics

Parallel Path; Boulder, Northern (CO, KY); Hybrid; USD 60,000 - 75,000; Full time

Job summary

Parallel Path in Boulder, CO seeks a Senior Performance Media Manager to lead planning, execution and optimization of client advertising campaigns across paid social, display, programmatic, and traditional channels. You will build media strategies, set budgets, monitor spend in real time, generate reports, and present insights to clients and internal teams.

Collaboration with analytics and strategy teams is essential.

Qualifications

• 3-5 years of planning, implementing, and managing paid media campaigns, preferably in an agency.
• Experience across Google, Meta, TikTok, digital audio, and programmatic platforms.
• Proven track record driving success with paid media management, especially paid social.
• Experience with website analytics tools (Google Analytics).
• Strong understanding of performance marketing and online customer acquisition.
• Willingness to travel to clients quarterly and attend company events.

Responsibilities

• Plan, execute, and optimize media campaigns across multiple channels.
• Develop media plans, budgets, and real-time spend monitoring.
• Structure campaigns in Meta, YouTube, and MNTN CTV; optimize channel mix.
• Present reporting and insights to clients and internal teams.
• Provide data-driven insights to improve client performance.
• Stay updated on paid media trends and share knowledge with the team.
• Assist with new business via audits and recommendations.

Skills

Paid media management

Paid social

Campaign optimization

Data analysis

GA4

Looker dashboards

Reporting

Education

BA/BS in Marketing, Communications, or related field

Tools

Google Ads

Meta Ads

TikTok Ads

Programmatic platforms

GDN

Google Analytics

Job description

Parallel Path in Boulder, CO seeks a Senior Performance Media Manager to lead planning, execution and optimization of client advertising campaigns across paid social, display, programmatic, and traditional channels. You will build media strategies, set budgets, monitor spend in real time, generate reports, and present insights to clients and internal teams.

Collaboration with analytics and strategy teams is essential.