Senior Paid Media Manager: Strategy, Optimization & Analytics

Parallel Path, LLC.; Boulder (CO); Hybrid; USD 60,000 - 75,000; Full time

Job summary

Parallel Path in Boulder, CO seeks a Senior Performance Media Manager to lead planning, execution and optimization of client advertising campaigns across paid social, display, programmatic, and traditional channels. You will build media strategies, set budgets, monitor spend in real time, generate reports, and present insights to clients and internal teams.

Collaboration with analytics and strategy teams is essential.

Qualifications

• 3-5 years of planning, implementing, and managing paid media campaigns, preferably in an agency.
• Experience across Google, Meta, TikTok, digital audio, and programmatic platforms.
• Proven track record driving success with paid media management, especially paid social.
• Experience with website analytics tools (Google Analytics).
• Strong understanding of performance marketing and online customer acquisition.
• Willingness to travel to clients quarterly and attend company events.

Responsibilities

• Plan, execute, and optimize media campaigns across multiple channels.
• Develop media plans, budgets, and real-time spend monitoring.
• Structure campaigns in Meta, YouTube, and MNTN CTV; optimize channel mix.
• Present reporting and insights to clients and internal teams.
• Provide data-driven insights to improve client performance.
• Stay updated on paid media trends and share knowledge with the team.
• Assist with new business via audits and recommendations.

Skills

Paid media management

Paid social

Campaign optimization

Data analysis

GA4

Looker dashboards

Reporting

Education

BA/BS in Marketing, Communications, or related field

Tools

Google Ads

Meta Ads

TikTok Ads

Programmatic platforms

GDN

Google Analytics

Job description

• Salary Range: $60,000-$75,000 based on experience-level and qualifications

Summary of Role

Founded in 2006, we are a nimble and growing agency headquartered in beautiful Boulder, CO with associates around the country and are seeking an experienced Senior Performance Media Manager to join our team.

The Senior Performance Media Manager will effectively develop, build, and manage client’s advertising campaigns including set up, support, reporting and analysis on projects of various sizes. Responsibilities include managing campaigns across paid social (Facebook/IG, TikTok, etc.), programmatic display/native, (GDN and others), traditional (TV, radio, & print) and other paid media channels (digital audio, CTV, static/digital OOH.) This person will collaborate with our strategic consultants, performance media and earned/owned media teams as well as other team experts and media vendors to plan, execute and optimize large-scale paid media programs. This person will also be responsible for working with other team members on user experience optimization and analytics. This is a strategic role that requires a high level of skill with media execution and implementation, analytics, and also the ability to act in client-facing roles to present media strategy and share reporting insights and optimization opportunities.

Primary Responsibilities

• Planning, Execution & Optimization: Generate media plans and proposals; Recommend budgets and monitor/adjust spend in real time; Campaign/Account/Ad set up and structure within media platforms like Meta, YouTube & MNTN CTV. Optimize overall channel mix, targeting, creative, and ad groups, to drive consistent improvement against multiple Key Performance Indicators
• Strategy Development: Assist clients and strategic consultants in determining the role of paid media in achieving client objectives and is a key contributor in strategic client planning sessions. Develop and build full-funnel, multi-channel campaign strategies/tactics and present to internal and external client teams
• Optimizations: Continuously optimize all managed paid media channels to meet or exceed established KPIs
• Reporting: Able to pull data, create reports (in XLS, G Sheet and G Slides) and present updates to clients and internal team members, including both historical performance as well as planned optimizations. Ensure alignment of reporting to client goals, objectives, and KPIs
• Analysis/Insights: Own the outcome. This person should be comfortable answering questions about the data pulled and provide analysis as to what the numbers mean with the goal of driving fundamental improvements. This role requires the ability to analyze data & share findings across multiple sources (digital media platforms, GA4, client-provided data, Looker dashboards). The ideal candidate for this role has a lot of “data curiosity” and the ability to drill down into the numbers and find macro/micro trends that are contributing to overall client performance.
• Industry Expertise: Build on understanding of industry through continuous research on trends; Have an in-depth understanding of each paid media channel, its functionality, and strategies for successful campaigns; Test new tools/offerings and be prepared to share your knowledge with internal team members to improve agency’s overall service delivery
• New Business: Able to assist with new business development via completion of display/social audits, provision of recommendation for improvement and creation of presentation materials

Qualifications

• BA/BS in Marketing, Communications, or related field
• 3-5 years of relevant work experience with planning, implementing, and managing paid media campaigns – agency experience is preferred, but willing to consider candidates who have experience managing multiple channels across different verticals
• Proven track record driving success with paid media management, especially paid social
• Experience setting up and managing campaigns in Google, Meta, TikTok, Digital audio, and programmatic platforms
• Experience with website analytics tools (e.g. Google Analytics)
• Well-versed in performance marketing, conversion, and online customer acquisition strategies
• Up-to-date with the latest trends and best practices in social media marketing
• Strong testing acumen & experience Healthcare, Wellness, Lifestyle industry experience a plus
• Required travel to clients on a quarterly basis, as needed and determined by the business
• Required attendance at company get togethers 2-4 times per year

We are an Equal Opportunity Employer and do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual/gender orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

Our associates enjoy working with seasoned industry experts, an awesome work environment, competitive compensation, health coverage, 401(k) with company match, unlimited PTO, healthy living benefit, cell phone subsidy, ongoing professional development, career advancement, ½ day “Get Outside” Fridays (Memorial Day to Labor Day), private health and wellness coaching and more! We like to bike, ski/ride, climb, hike, skate, and have fun. Come work – and play! – at Parallel Path.

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