Senior Paid Media Manager — Hybrid/Remote, Data-Driven

Bentley Systems, Incorporated; Denver (CO); Híbrido; USD 90.000 - 140.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Bentley Impact Day

Colleague recognition programs

Bentley Achievers platform

Global inclusion initiatives

Descripción de la vacante

Bentley Systems, Incorporated in Denver, CO is seeking a Senior Paid Media Manager to shape our global paid media strategy across search, social, and display. You will lead cross-functional teams to design, launch, and optimize cohesive, full-funnel campaigns with a strong focus on data and testing.

You will mentor junior team members while partnering with leadership to drive strategy, budgeting, and performance across hybrid work arrangements.

Formación

• Minimum 6-8 years of dedicated paid media experience across search, social, and display channels.
• Required Platform Expertise: Google Ads, Microsoft Ads, LinkedIn, Meta, DemandBase, StackAdapt.
• Advanced Analytics & Reporting: proficient in GA4, Looker (Data Studio), PowerBI, and Excel.

Responsabilidades

• Strategy & Budget Allocation: Lead paid media strategy development, budget allocation, and financial reconciliation across platforms and units.
• Campaign Execution & Testing: Launch and manage full-funnel campaigns with robust testing frameworks for optimization.
• Analytics & Reporting: Build dashboards, develop attribution models, and deliver data-driven insights to leadership.
• Cross-Functional Project Management: Coordinate with internal teams to roll out campaigns for key business units.
• Leadership & Mentorship: Support and guide junior team members; collaborate with Paid Media Director.

Conocimientos

Paid media strategy

Campaign optimization

Data analysis

Cross-functional collaboration

Project management

Mentorship

Herramientas

Google Ads

Microsoft Ads

LinkedIn Business Manager

Meta Business Manager

DemandBase

StackAdapt

GA4

Looker

PowerBI

Excel

Salesforce

Marketo

ClickUp

Optimizely

Intentsify

Swydo

G2

Lunio

Opteo

Descripción del empleo

Bentley Systems, Incorporated in Denver, CO is seeking a Senior Paid Media Manager to shape our global paid media strategy across search, social, and display. You will lead cross-functional teams to design, launch, and optimize cohesive, full-funnel campaigns with a strong focus on data and testing.

You will mentor junior team members while partnering with leadership to drive strategy, budgeting, and performance across hybrid work arrangements.