Senior Paid Media Manager — Remote, Mobile App Growth

DEPT®; United States; Remote; USD 75,000 - 95,000; Full time

Job summary

DEPT® is a remote-first agency seeking a Senior Account Manager, Paid Media to lead mobile app growth for global brands. You will own day-to-day paid media programs, optimize across Google Ads, Apple Search Ads and social platforms, and collaborate with clients and internal teams.

B based in the Pacific or Mountain time zones, you’ll mentor a junior team member and drive performance with data-driven testing and reporting. We value curiosity, ownership, and quick cross-channel execution.

Qualifications

• 4+ years of digital performance marketing experience focused on mobile app acquisition.
• Hands-on experience with Google Ads (including UAC), Apple Search Ads.
• Experience with mobile ad networks or programmatic/DSP environments is a plus.
• Working knowledge of MMPs, iOS SKAN, and mobile attribution concepts.
• Comfort with budgeting, bidding strategies, and testing methodologies.
• Strong analytical and reporting skills; proficiency in Excel.
• Proven experience presenting performance insights to clients or internal stakeholders.
• Excellent written and verbal communication skills.

Responsibilities

• Own day-to-day performance and execution of mobile app acquisition focused, omni-channel direct response paid media programs.
• Design, launch, and optimize direct response mobile app campaigns across Google Ads (including UAC), Apple Search Ads, Paid Social, and mobile ad networks, with the ability to quickly ramp into new channels as needed.
• Serve as the primary point of contact for assigned clients, managing communication and leading weekly status calls across performance, test updates, and expansion opportunities.
• Drive account strategy to meet or exceed client efficiency, scale, and growth goals.
• Monitor daily performance, pacing, and budgets, identifying irregularities and optimization opportunities.
• Develop and execute testing roadmaps and leverage reporting dashboards to provide timely performance insights and analysis.
• Leverage mobile measurement partners (MMPs) and iOS SKAN to support attribution, troubleshooting, and performance analysis.
• Own project management across accounts, coordinating internal teams, vendors, and timelines.
• Ensure all work meets QA standards and is delivered error-free.
• Manage relationships with platform and vendor reps, vetting new opportunities while maintaining best practices.
• Manage and mentor at least one direct report, supporting development and strong execution.

Skills

Analytical thinking

Communication skills

Budgeting & bidding

Presentation skills

Tools

Google Ads

Apple Search Ads

Paid Social platforms

Job description

DEPT® is a remote-first agency seeking a Senior Account Manager, Paid Media to lead mobile app growth for global brands. You will own day-to-day paid media programs, optimize across Google Ads, Apple Search Ads and social platforms, and collaborate with clients and internal teams.

B based in the Pacific or Mountain time zones, you’ll mentor a junior team member and drive performance with data-driven testing and reporting. We value curiosity, ownership, and quick cross-channel execution.