Senior Paid Media Manager — Enterprise B2B (Remote)

Loadsmart Inc; Chicago, Northern (IL, KY); Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

Equity package

PTO and sick days

Medical, Dental, Vision insurance

Job summary

Loadsmart is a growth-stage technology company seeking a Senior Paid Media Manager to own paid acquisition across three products: Opendock, ShipperGuide, and Loadsmart AI. You’ll lead strategy, execution, landing pages, tracking, and reporting with hands-on management in ad accounts.

You will optimize budgets, build ABM programs, and collaborate with Salesforce, HubSpot, and marketing ops to drive pipeline. This role demands data-driven decision making and strong written communication.

Qualifications

• 5-7 years of B2B SaaS performance marketing experience.
• Personally managed $500K+ in annual paid media budget, with results that beat category benchmarks.
• Deep hands-on expertise building, auditing, and optimizing campaigns independently in Google Ads and LinkedIn Campaign Manager.
• Proven experience running paid across materially different buyer segments, ideally a high-velocity motion parallel with a long enterprise cycle.
• Account-based paid experience - building target account audiences and running paid programs against a sales-agreed named account list.
• Fluent in building landing pages and forms in HubSpot, including native A/B testing.
• Strong measurement fundamentals: GTM, GCLID mapping, offline conversion imports, UTM governance, CRM-integrated lead source reporting.
• Salesforce fluency for pipeline and closed-won reporting.
• Strong writing skills for ad copy, landing pages, and offers, plus analytical rigor to size opportunities and design tests that reach significance

Responsibilities

• Build and manage account-based paid programs, target-account audiences, matched audiences, and intent signals from Salesforce, Clay, Apollo, and Qualified.
• Write your own ad copy, headlines, and on-page content, and build and launch landing pages using Base44 and HubSpot
• Run a continuous A/B testing program across page layout, headline, offer, and CTA, and optimize form conversion for lead quality and volume
• Own conversion tracking and measurement end-to-end: GTM, GCLID capture, offline conversion imports, UTM governance, and Salesforce lead source integrity
• Manage performance across the full funnel, from impressions and CTR through MQL, SQO, and pipeline, diagnosing exactly where performance is breaking down
• Own budget pacing, forecasting, and allocation across three products and segments, holding yourself accountable to projected outcomes
• Deliver weekly performance reports and executive-ready pipeline reviews, with clear reallocation recommendations and well-framed risks

Skills

Paid media leadership

B2B SaaS marketing

Budget management

Campaign optimization

ABM / named accounts

Landing pages & forms HubSpot

Measurement & analytics

Salesforce fluency

Ad copy & creative writing

Tools

Google Ads

LinkedIn Campaign Manager

HubSpot

GTM / GA4

Salesforce

Job description

Loadsmart is a growth-stage technology company seeking a Senior Paid Media Manager to own paid acquisition across three products: Opendock, ShipperGuide, and Loadsmart AI. You’ll lead strategy, execution, landing pages, tracking, and reporting with hands-on management in ad accounts.

You will optimize budgets, build ABM programs, and collaborate with Salesforce, HubSpot, and marketing ops to drive pipeline. This role demands data-driven decision making and strong written communication.