Senior Paid Media Manager (Enterprise B2B)

Loadsmart; Chicago (IL); Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

Equity package

PTO and sick days

Medical, Dental and Vision insurance

401k Match

Job summary

Loadsmart, a logistics tech leader, is seeking a Senior Paid Media Manager to own paid acquisition across Opendock, ShipperGuide, and Loadsmart AI. The role covers strategy, execution, landing pages, tracking, and performance management with daily hands-on ad account work.

You will build ABM programs, write compelling ad copy, run landing-page experiments in HubSpot, and own end-to-end measurement including GTM and Salesforce. Remote/Chicago hybrid, competitive comp package.

Qualifications

• 5–7 years of B2B SaaS performance marketing experience.
• Personally managed $500K+ annual paid media budget, with results beating benchmarks.
• Hands-on experience in Google Ads and LinkedIn Campaign Manager.
• Experience running paid across multiple buyer segments including high-velocity and enterprise cycles.
• ABM experience—building target account audiences and named accounts.
• Fluent in building landing pages and forms in HubSpot with native AB testing.
• Strong measurement: GTM, GCLID, offline conversions, UTM governance, CRM reporting.
• Salesforce fluency for pipeline reporting.
• Strong writing skills for ad copy and landing pages; data-driven testing.

Responsibilities

• Build and manage account-based paid programs, target-account audiences, matched audiences, and intent signals from Salesforce, Clay, Apollo, and Qualified.
• Write your own ad copy, headlines, and on-page content, and build landing pages using Base44 and HubSpot
• Run a continuous A/B testing program across page layout, headline, offer, and CTA, and optimize form conversion for lead quality and volume
• Own conversion tracking and measurement end-to-end: GTM, GCLID capture, offline conversion imports, UTM governance, and Salesforce lead source integrity
• Manage performance across the full funnel, from impressions and CTR through MQL, SQO, and pipeline, diagnosing exactly where performance is breaking down
• Own budget pacing, forecasting, and allocation across three products and segments, holding yourself accountable to projected outcomes
• Deliver weekly performance reports and executive-ready pipeline reviews, with clear reallocation recommendations and well-framed risks

Skills

B2B SaaS marketing

Budget management

Ad copy writing

Landing page optimization

A/B testing

Analytics

CRM reporting

Tools

Google Ads

LinkedIn Campaign Manager

HubSpot

Job description

ARE YOU INTERESTED IN JOINING AN INNOVATIVE LOGISTICS TECHNOLOGY COMPANY?

Loadsmart is a growth-stage technology company valued at over $1 billion (a true Tech Unicorn)! We are a collection of industry veterans and user-centered engineers using innovative technology to fearlessly reinvent the future of freight by helping shippers, brokers, warehouses and carriers to move more with less.

With headquarters in Chicago and a globally distributed remote team, Loadsmart continues to attract top talent committed to driving meaningful change. We seek professionals who embody our core values: curiosity, clarity, results, commitment, and teamwork.

We are looking for a talented, hands-on Senior Paid Media Manager to join our team! We are seeking someone who is genuinely self-sufficient, analytically rigorous, and comfortable owning a number in front of leadership rather than directing an agency.

Loadsmart builds the software and AI that moves freight across three products with distinct buyers: Opendock (dock scheduling), ShipperGuide (our AI-native TMS), and Loadsmart AI (autonomous freight). This role owns paid acquisition across all three: strategy, execution, landing pages, tracking, reporting, and performance management, hands-on in the ad accounts every day.

Job Type

Exempt - U.S. Only

DEPARTMENT: Growth Marketing

LOCATION: Remote/ Chicago

WHAT YOU GET TO DO:

• Build and manage account-based paid programs, target-account audiences, matched audiences, and intent signals from Salesforce, Clay, Apollo, and Qualified.
• Write your own ad copy, headlines, and on-page content, and build and launch landing pages using Base44 and HubSpot
• Run a continuous A/B testing program across page layout, headline, offer, and CTA, and optimize form conversion for lead quality and volume
• Own conversion tracking and measurement end-to-end: GTM, GCLID capture, offline conversion imports, UTM governance, and Salesforce lead source integrity
• Manage performance across the full funnel, from impressions and CTR through MQL, SQO, and pipeline, diagnosing exactly where performance is breaking down
• Own budget pacing, forecasting, and allocation across three products and segments, holding yourself accountable to projected outcomes
• Deliver weekly performance reports and executive-ready pipeline reviews, with clear reallocation recommendations and well-framed risks

REQUIRED QUALIFICATIONS:

• 5–7 years of B2B SaaS performance marketing experience
• Personally managed $500K+ in annual paid media budget, with results that beat category benchmarks
• Deep hands-on expertise building, auditing, and optimizing campaigns independently in Google Ads and LinkedIn Campaign Manager
• Proven experience running paid across materially different buyer segments, ideally a high-velocity motion running in parallel with a long enterprise cycle
• Account-based paid experience — building target account audiences and running paid programs against a sales-agreed named account list
• Fluent in building landing pages and forms in HubSpot, including native A/B testing
• Strong measurement fundamentals: GTM, GCLID mapping, offline conversion imports, UTM governance, CRM-integrated lead source reporting
• Salesforce fluency for pipeline and closed-won reporting
• Strong writing skills for ad copy, landing pages, and offers, plus analytical rigor to size opportunities and design tests that reach significance

$120,000 - $140,000 a year

The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, the candidate’s experience and expertise. In addition to your base compensation offer.

WORKING AT LOADSMART:

• Competitive base salaries - we believe in rewarding top talent
• Extremely competitive Equity package - become a shareholder in our company!
• Loadie Time Off - PTO and sick days without a limit
• Comprehensive Medical, Dental, and Vision insurance plans
• 401k Match
• Applicants must be currently authorized to work in the United States on a full-time basis. Loadsmart will not sponsor applicants for work visas.

At Loadsmart, we believe our biggest asset is our people. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. Loadsmart treats all candidates and employees with respect and does not discriminate in our recruiting, hiring, and promoting processes, including on the basis of race, color, religion, sex, age, sexual orientation, gender identity and/or expression, national origin, veteran status, or disability.

It is the policy of Loadsmart that all offers of employment made shall be contingent upon successful completion of electronic background check(s). These checks will be job-related, consistent with business necessity and conducted by our vendor, pursuant to all applicable laws, rules, policies and procedures of our candidates' specific locale.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.