Senior Paid Media Manager: DTC Growth & ROAS Lead

TruVolt Brands; Jersey City (NJ); On-site; USD 120,000 - 180,000; Full time

Job summary

TruVolt Brands is seeking a hands-on Senior Paid Media Manager to lead and scale paid advertising for Snow Joe®, Sun Joe®, Aqua Joe® and Auto Joe®. You will own planning, execution, testing and optimization across Google, Meta and TikTok, and you’ll build campaigns yourself, not through an agency.

You will oversee paid media for our DTC site ShopJoe.com and social channels, manage budgets, ensure accurate tracking, and turn data into clear, actionable decisions while collaborating with Digital

Qualifications

• 5+ years hands-on paid media experience directly managing Google, Meta and TikTok campaigns.

Responsibilities

• Plan, build and manage paid campaigns across Google, Meta and TikTok.

Skills

Paid media management

Google Ads

Meta Ads

TikTok Ads

GA4 analytics

Conversion tracking

A/B testing

Data-driven decisions

Budget planning

Tools

Shopify

Excel/Sheets

Google Analytics GA4

Job description

TruVolt Brands is seeking a hands-on Senior Paid Media Manager to lead and scale paid advertising for Snow Joe®, Sun Joe®, Aqua Joe® and Auto Joe®. You will own planning, execution, testing and optimization across Google, Meta and TikTok, and you’ll build campaigns yourself, not through an agency.

You will oversee paid media for our DTC site ShopJoe.com and social channels, manage budgets, ensure accurate tracking, and turn data into clear, actionable decisions while collaborating with Digital