Senior Paid Media Lead - Remote for Multifamily Growth

Blacksmith Agency LLC; Seattle (WA); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is an AI-first digital agency hiring a Paid Media Manager, Multifamily. You own paid media for multifamily clients across Google, Meta, LinkedIn, and Microsoft Ads, shaping budgets, targeting, and creative testing.

You drive the roadmap and narrative when clients ask why results look the way they do. You will be the strategic voice, responsible for conversions, tracking accuracy with GA4, Tag Manager, and platform pixels, and for growing accounts through retention and upsell,

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns.
• Proven ROAS/CPA improvements or pipeline impact.
• Agency experience managing multiple clients.
• Clear spoken English with US clients during live calls.
• Experience with multifamily or multi-location businesses is a plus.

Responsibilities

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

Skills

Google Ads

Meta (Facebook Ads)

English fluency

Tools

GA4

Tag Manager

Pixels

Microsoft Ads

LinkedIn Ads

Job description

Blacksmith Agency is an AI-first digital agency hiring a Paid Media Manager, Multifamily. You own paid media for multifamily clients across Google, Meta, LinkedIn, and Microsoft Ads, shaping budgets, targeting, and creative testing.

You drive the roadmap and narrative when clients ask why results look the way they do. You will be the strategic voice, responsible for conversions, tracking accuracy with GA4, Tag Manager, and platform pixels, and for growing accounts through retention and upsell,