Senior Paid Media Manager - Remote Growth & Experiments

Topstep; United States; Hybrid; USD 135,000 - 150,000; Full time

Benefits offered by this job

Company-paid holidays

Family leave

401(k) matching

Health, dental, and vision insurance

Job summary

Topstep is seeking a Senior Paid Media Manager to lead the execution and optimization of our paid acquisition strategy across Google, YouTube, and social channels. You will own campaigns end-to-end and drive scalable growth by testing new channels with the Growth team.

You will build structured experimentation frameworks, collaborate with Analytics, Product, and Creative, and optimize CPL, CAC, ROAS while managing budgets and onboarding partners like Reddit and CTV to expand performance.

Qualifications

• 5+ years of experience in performance marketing, paid acquisition, or growth marketing.
• Demonstrated experience managing multi-channel paid acquisition campaigns.
• Strong analytical mindset with experience interpreting performance data and running structured experiments.

Responsibilities

• Own day-to-day execution and optimization of paid acquisition campaigns across key channels including Google Search, Performance Max, YouTube, and Paid Social.
• Continuously optimize campaigns to improve CPL, CAC, ROAS, and conversion performance.
• Manage budget allocation across channels based on performance and marginal return.
• Partner with internal analytics teams to ensure campaign performance is accurately measured and reported.
• Work closely with the Director of Growth to identify and test new acquisition channels.

Skills

Performance marketing

Multi-channel campaigns

Analytical mindset

Cross-functional collaboration

Growth experiments

Tools

Google Ads

YouTube Ads

Meta Ads Manager

Programmatic platforms

Job description

Topstep is seeking a Senior Paid Media Manager to lead the execution and optimization of our paid acquisition strategy across Google, YouTube, and social channels. You will own campaigns end-to-end and drive scalable growth by testing new channels with the Growth team.

You will build structured experimentation frameworks, collaborate with Analytics, Product, and Creative, and optimize CPL, CAC, ROAS while managing budgets and onboarding partners like Reddit and CTV to expand performance.